Successful people don't show up one day and become champions. They're willing to spend time finding out where they make a difference, what they're good at, and how they can best leverage their talents. They also make sure that no matter what obstacles are thrown in their way, they will keep fighting to achieve their goals.
But the best part is that you don't need to be born into privilege or grow up wealthy to be a champion in your life — it's something everyone can do with a little determination! Read on for advice on how to cultivate that determination and how you too can be a champion.
The internet is ripe with tips on becoming successful but it's often unclear where one should start. A good place to start is by understanding what it really means to be successful and what you'd like to achieve. Don't worry about numbers, such as how much money you hope to make or how many customers you want to reach; instead, focus on what it is that makes you happy. Take some time and take a look at your passions and skills; the things others can't do better, the things that people always ask for your help with, or the things you're most proud of doing.
Once you have an idea of what you're passionate about and can do best, think about your target market. Who are the people that you want to help? What are their pain points? Who do they want to reach? Once you know who your target customers are, focus on developing a winning strategy. What would a sentence be like that would make them want to buy from your business?
Think of all of the steps involved in buying a product or service, from first viewing or finding it on-line, via research on the product or service and then deciding whether to buy it, through purchasing the item and how long it takes between purchase to receive it. What is the customer's experience through these steps?
It will take time to develop your strategy but as a starting point, think about three key elements that need to be in place. When they're not you might not be able to sell anything. The three key elements are a great story, a quality product and an efficient service. Every business needs some level of all three and the more you can include the better – customer focused, good customer experience and technical excellence go hand-in-hand.
Establishing a great story, one that is compelling and interests consumers, is the starting point of any successful campaign. It's important to get your story right; one that stands out, resonates with consumers and inspires them to take action.
A great example is Red Bull. Red Bull's story involves the 'Red' flavour, our addiction to sugar and a love for extreme sports. Red Bull takes aim at sugar and puts it in its soda drink by using sugar-free alternatives in its recipe. A second way they attack sugar is to use caffeine as the additive – high caffeine content has been shown time and time again to add energy without extra calories. Red Bull's third attack on sugar is to focus on the 'extreme sports' angle by associating Red Bull with extreme athletes and events.
Red Bull is a great example of a successful branding story, which resonates with consumers and motivates them to take action. What story do you have? Be sure and make it compelling.
Once you've established your story, it's time to create and deliver a quality product. The quality of your product or service says a lot about you as a business owner as well; if you're selling high quality products or services, consumers will trust and respect you more.
conclusion You now have your brand and you've made it your story. Maybe a little more on branding next time!
If you feel that you're ready to become a champion, then make sure you're building great relationships with everyone that matters in your market and really engaging with your target audience, who are the people that would benefit from what you do.
By being present — meeting people, being effective in communicating with them, offering them advice based on what they need or want — you can expand your customer base. People like to know that their important relationships are valued, so be sure to make an effort to include them in everything that matters to you.