The 7 Components Of Vision
If you want to be a better salesman, make your presentation more exciting, or improve your sales in general, you need to know how vision works. Research has proven that most people are able to recall approximately two seconds worth of visual information about what they see. With this knowledge in mind, you should design your presentations around the 7 components of vision.
You will see the following components of vision in each image
1. Attention Grabbing Visuals
We are bombarded with millions of sights and sounds a day. How do you get yours noticed? The first thing you need to do is grab attention with a bright, bold visual. We can't remember something that we don't see, so take advantage of this natural human instinct by drawing your customer's eyes to an area that is inviting and interesting. One tip for grabbing their attention is to make it out of contrasting colors, like the yellow background above and black text below.
2. High Contrast
Our eyes are naturally drawn to high contrast images. When you want them to look at something, make that area high contrast. Another excellent way to direct the attention of your audience is to use lines or arrows.
3. White Space
When an area of an image is left blank, the viewer's eyes are naturally drawn toward it and they will focus on it in comparison to other areas with more content. This helps with focus and organization of your message, so don't jam everything into a small space.
4. Association
The first time you see an image, it will naturally draw you in and hold your attention for a brief period of time. However, after that initial glance, your eyes are ready to move on if the picture is not interesting or intriguing enough. To keep their attention longer, you want to make them associate something with the image. This can be done through colors and textual information like "Buy Now!"
5. Number of Items
More items provide more stimulation and engagement than a small number of choices do. People are more likely to stick around when they have more to look at. Take advantage of this natural tendency by including as many pictures as you can without sacrificing clarity on the screen or paper.
6. Meaning/Message
Most people never read your message again after they have read it once! The goal is to get their attention the first time around and then have them remember what you are trying to tell them. One way to do this is by making your message personal, interesting, or funny.
7. Time of Day
During the early morning hours, most people are not paying as close attention as they would during other times of day. What this means is that your message should be written in a concise way and make sense when it is coming at a different time of day than your audience may be used to.
In order for you to be able to see the above components, you will need to take a look at some of your favorite videos because they dictate what is interesting and exciting. The examples below are from movies .
1 . Jurassic Park (The Attention Grabbing Visual)
2 . How to Train Your Dragon (High Contrast)
3 . Gone Girl (White Space)
4. Star Wars: Episode V - The Empire Strikes Back (Number of Items)
5. Pulp Fiction (Meaning/Message)
6. Shrek (Time of Day)
Keep these 7 components in mind when you are designing your next presentation, ad, or sales pitch. You will want to make sure that your content is easy to follow and visually stimulating. Please call us today at 1-800-989-6232 if you have any questions about how to use the 7 components of vision in your marketing strategy!
Article Source: EzineArticles.com/?expert=Kaitlyn_M.
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The 7 Components Of Vision [ARTICLE END]
As you can see, there are different factors and components to sales copywriting. In this article, we have tackled one aspect of the process and that is the call to action, or CTA. What is a sample call to action and how do you write one? What are some examples of good CTA's? How can you use them in your sales pages effectively? What is a sample of a bad call to action? How do you avoid these common mistakes when writing yours? These are just some of the questions we'll cover in this short article.
What Is A Call To Action?
The term "call to action" generally refers to a piece of text that encourages the reader or customer to take some kind of action. This can mean something as simple as signing up for a free newsletter, confirming an event on your calendar, or clicking a button for some sort of alert; you get the idea. In fact, you might not even notice the call to action until much later in the process. At that point, if you haven't taken any action (whether it be taking a free offer or purchase) then this can look like such an obvious and obvious place for them to click! The way you write this kind of encouraging message is by making it enticing and appealing to your audience . Even if it is a cold call, like calling your contact to ask for their support for your cause; you'll want to make the blurb about the cause you want them to support as compelling as possible. What Do You Offer Them? This is a very important question when writing a CTA done well. If you do not have something that your customer wants, then they won't take any action and that can lead to some major problems. The first thing to do here is come up with exactly what it is they're interested in and why they'd be interested in ordering something from you. You can even create specific pages to cater to the wants and needs of your customers. Just make sure you have everything ready to launch as soon as possible so they stand the best chance at purchasing something from you. How Can You Do That? One way to know if you have what they want is if they stick around long enough to find out. This is why it's important that your sales copy is well-written and compelling enough for them to read through the entire thing without skipping or looking away. Your main goal here is to build a relationship with them over time and keep readers coming back for more.
Conclusion
That was a whirlwind tour of all the different parts of your sales copy. There were two sections (and a conclusion) in this article. This should be enough to get you started on creating effective, persuasive marketing copy that leads to higher conversions and increased traffic. Remember that this is just part of the process and you have many tools in your arsenal, but don't forget about these particular three components that make up a significant portion of your revenue! Next time we'll go over another aspect of sales copywriting - the headline . Until then, make sure you're taking advantage of the free content I have available for you at ezinearticles.com!
About The Author: Kaitlyn M.