The Mystery Element In Sales
Sales is a complex and nuanced process, and there are many ways to approach it. But one of the most important elements of successful sales is creating a sense of mystery, which can lead your prospects to be more trusting of you and to make the decision to buy from you. This article will explore this idea in detail, discussing its importance as well as how to create mystery in your sales plan.
When people buy something they want; they often want more than just what they need or want at that moment in time. It's not just about getting a product, but also getting a story and an experience. Most people want to feel like they're part of something bigger than themselves. This feeling is the reason why successful salespeople create mystery in all the things they do.
If you want your prospects and customers to buy your product, then you need to give them a reason to do so. You can't just tell them what they're buying and what it is going to do for them; you need to tell them why they should buy it from you and not from anyone else.
It's not always easy, but there are some important steps you can take if you want to create mystery:
1. Make yourself unlikeable
You need to let people know that you're not just going to take their money and give them a product or service; you're going to give them something more, something special.
When your prospects are looking at your company or brand, they want to see someone who is different from the average company or brand. They want to see a person who is committed and passionate about what they do. They want someone they can relate to, but they also want someone they can trust because this builds the sense of mystery that makes them a better salesperson.
2. Get to know your prospects
You need to get to know each prospect as an individual, and you should consider not just their physical attributes, but also their personality and what they like.
You need to know where they are on the value chain and what their needs are going forward. If you can learn all of that about them, then you can tailor your message accordingly. For example, if they have a specific problem with a certain industry or vertical, then tell them all about what they're going through and why it works with your solution.
3. Ask them about their pain
You need to ask them about their pain, which is what they're asking for more than anything. By doing this, you will get the key question from them: "Do you think that if we spent just 15 minutes researching your industry and doing a pro forma analysis of the competition, we could find another company that could offer your solution for free?" If you can answer this question, then you'll have a step-by-step guide to success.
4. Show them why they should buy from you
Give them things they want to hear in order to make your prospects trust in what you're offering. For example, if you're a software company, mention how your product solves problems and makes them much simpler to deal with. If you're selling a physical product, then make sure all of your copy is focused on the benefits your prospects would enjoy and will get from using it.
5. Use scenarios
Use scenarios in which you explain how your prospects can use your product or service to solve a pain point or satisfy a need. This helps them visualize how they will benefit from the use of the specific product or service.
There are many ways to create mystery in sales, but there's nothing more effective than making yourself unlikeable because people who approach sales with an attitude like that aren't going to be very successful at it.
If you want people to buy your product or service, you need to make them feel like they're getting more than they need. When they do this, they'll trust that you're the company they should buy from and feel like getting what they have coming to them is a win-win situation. This is one of the most important elements in creating successful sales and is one that you need to be aware of throughout the process.
Who said sales is a simple thing? By understanding the elements of mystery in sales, you'll be able to understand more about what makes for a successful sales process.
Title: Who Said Sales Is A Simple Thing?
by Marc (Sonny) Chhabria – April 13, 2010 3:25 PM
Let me start by saying that from my own experience as a business owner, I'm absolutely convinced that the great task managers are those who are really good at managing other people. Asking for help doesn't mean that you're not self-starters or can't do it yourself; it simply means that you don't have all the necessary skills to manage your own company. And in my opinion, this is a very good thing.
Asking for help when you need it shows that you understand how hard it is to run your own business. And this gives credibility to the idea that self-starters are not people who go to work by themselves but rather people who need support and teamwork at every step of their journey.
When I was in college, I used to be the best salesperson in the entire department because I knew how to motivate other students. Most of them were very talented and capable of running any business by themselves, but I motivated them by showing them how hard it was to run a successful business from scratch. I did this by showing them how many hours they would have to work each week, how they would need to spend their time and money on marketing, and how they would have to educate themselves in order to grow.
I'm sure you remember that I'm a big fan of the famous story about the tortoise and the hare. In many ways, my experience was quite similar. I started my business when I was already an adult with a family and all kinds of responsibilities. Like the tortoise in the story, I believed that patience was one of my best virtues, even though it was sometimes difficult for me to be patient because of my entrepreneurial spirit.
I'm also convinced that getting help is a sign of strength. If you're not getting help, it means that you're too busy trying to figure everything out yourself and you might not be able to achieve the goals you've set for yourself. Therefore, by asking for help, this means that your potential customers are taking time to show faith in your business and are acknowledging the fact that you're capable of going beyond their resources and capabilities.
By asking for help when others can really step up and assist, your entire organization is showing them that they have a ton of faith in what you're doing.
Conclusion
Asking for help is a very important part of your business strategy. You may have to be patient and understand that you're going to need a lot of support from other people in order to get things done. But, you should also understand that this is a very good sign because it's giving your potential customers the confidence to believe in you and your ability to solve their problems by delivering them valuable products and services.
Who said sales was a simple thing? I sure didn't! However, the people who are able to run their own businesses successfully, who are able to create successful sales processes and who are able to bring real value into the world are not the ones who work by themselves but rather they're the ones who support others.