10 Eye Popping, Jaw Dropping Ad Copy Secrets
Have you ever been so proud of your well written ad text, something that you thought was going to click with readers? The reality is that we can't all write this well. All too often, poorly written copy leads to sore eyes and ripped out throats. It doesn't have to be this way though! Here are ten quick tidbits from CopywriterRoss on the secrets of writing great advertising copy.
1) Start With A Goal - Write ad copy with a clear goal in mind before you start brainstorming for catchy words and converting phrases. Whether you are selling a product, generating leads or just planting a seed for future action, the three key components of any great ad are:
1. A strong benefit-oriented headline that stops people in their tracks and compels them to read on.
2. A great lead sentence or paragraph that continues to build your case for why this product or service is the solution to their problem.
3. A call to action that transitions the reader from primed into persuadable (but not pushy).