Cash in on Seasonal Marketing
During the warmer months, companies are more inclined to spend on marketing their products. Whether it is because of increased demand or increased spending capacity, this change in behaviour will offer you a chance at earning more. If you have a product that is active during these weeks, such as Halloween costumes or Christmas lights, take advantage of the flow of money and make your sales flourish with seasonal marketing.
When people start looking for things to do during the summer since it is normally much slower for retail stores, they come across your product and may buy from you over other retailers. Yet still many marketers are unaware that seasonal advertising can bring good profit in comparison to other times of year when demand is lower and competition higher. Take advantage of the peak demand, and reap the rewards.
If you want to get into seasonal marketing, here is a list of do's and don'ts that can help you make better marketing decisions when it comes to seasonal marketing. Follow these tips for a more successful campaign.
This hints at a time when people are looking for ways to entertain themselves during their vacations from work or school. If you have built up your brand enough, this will be an opportunity for you to make sales by having stores carry your products during this time.
It is important that you have a good relationship with stores in order for them to consider selling your products during this time of year. Aside from that, you need to make sure that your products will sell well during holidays. Products such as Halloween costumes or Christmas lights will definitely sell during this time. But if you want to get into this category of seasonal marketing, you need to dive into the research and figure out what is popular at the moment.
You should also try having a display at stores of where you can set up your products and entice people to purchase them. This could mean going through a store and asking if they would like your products on their shelves, or putting up advertisements where they are guaranteed to be seen. Holiday themed decorations will definitely catch peoples' eyes and help them remember your brand when they think about shopping for holiday related products.
If you do not want to target stores, you can always target the customers directly by going to places where people go on holidays and advertise your product there. This could mean going places such as parks, beaches, or restaurants. Not only that if you are targeting families with young children, a good idea would be to give out samples of your products so kids will remember your brand when they go shopping for holiday related products.
Sometimes you don't even have to worry about the holidays because it is the season itself that is popular among consumers. For example, Valentine's Day comes annually in February and Mother's Day and Father's Day come in May so these holidays should be great choices for seasonal marketing opportunities.
You can also tailor your marketing strategy to the time of year by having different advertisements and discounts on your website. This would allow you to differentiate your products from others in the market since you will be able to target customers based on the season.
Companies that go through seasonal marketing enjoy a better profit than companies that do not. These tips for seasonal marketing give you a basic idea about how to get into this type of advertising, but it is still important for you to have detailed research done before going into the market and turning off sales with an advertisement. This way, you will be able to create a more successful campaign.
Article by: Stan R. Smith, Esq.
About the Author: Stan R. Smith, Esq. is a lawyer in the field of patent infringement and is the author of this blog post. He has been sharing his thoughts with others through various publications and has also presented at conferences on topics related to entrepreneurship, technology and innovation in both Texas and California. Contact Stan for more details about your business or any legal issues you may have, including blogging for online publications as well attorney advertising on this site. For more tips about seasonal marketing or other legal topics he can be reached at srdblog@gmail.com or follow him on Facebook, Twitter, Linkedin and Google+.
From the North of the South Pole, to the South of the North Pole… where would you like to visit?
If one has not been paying attention, then they have ignored the fact that Google is continuing its campaign to let everyone know it is a global entity. No longer are they named as simply "Google" but instead they are "Google Global". Just how global are we talking about? Well, here's a simple way – they just added 10 new country locales to their search engine index. Google now has a total of 24 country search engines.
The new additions include:
Google Australia.
Google Canada.
Google Denmark.
Google Finland.
Google India.
Google Ireland.
Google New Zealand. Google Norway. Google Sweden. Google Switzerland (French & German).
Here is a map showing what countries are now included in the "Search engine index by country" list courtesy of OSE Search Engine Watch: http://maps.googleapis.com/maps/api/js?key=AIzaSyCbvBz2Ql4XfRHQL6gM&ver=4.6.1
So now let's take a look at the countries that are NOT included in the original list and why they are NOT included!
Are these countries not included because they are non-English speaking or because they do not conform to the same rules as Google? Or is there some other issue? It seems to me that this is a very strange list of countries.
Why are the following countries NOT included?
Google Argentina.
Google Belgium.
Google Czech Republic. Google Poland. Google Slovakia.
While all the others have been given their own country index… the following are listed under "Rest of The World": Google Norway, Google Sweden, & Google Spain! Why? Are these countries not large enough to get their own index or is there some other reason they are listed under "Rest Of The World"? If a site appears in this category, then it means its relevance is based on its popularity over all other non-country specific sites and search queries for that geo area… which does not make much sense to me.
So now that we are aware of the biggest changes, it makes me curious to see where Google will take us next in regards to how they handle locales. It does not seem like it will be until later in the year when Google Search version 8 is released that we will finally see any significant changes. But even still, its interesting to see a global company remember that claiming their name as "Google" is not good enough anymore and they need to continue using more terms such as "Google Global".
In other words, its good to have a global presence… but you need to make sure you have one true identity!
Disclaimer: The information supplied in this post is for informational purposes only.