Choosing Promotional Product To Sell Your Company
With a variety of promotional product types available on the market, it's easy for a company that sells to choose the wrong type. To avoid making poor choices and selling what doesn’t sell, here are some guidelines for choosing promotional items.
-When deciding which products to offer, look at competitors in your industry - Marketing research reveals what exactly your target audience wants to see about your company. If you want more than just pens, look for products that other companies are already selling.
-Make sure you have samples with varying price points - In order to show your customers how well these products can fit into their budget, you need promotional goods at different price points that they can actually afford. This will also help you show them how to space out their buys instead of allocating everything they want to buy.
-Buy in bulk - This is easier if you have a distributor or affiliate system in place, but you need to make sure that the promotional items are inexpensive and available for a quantity purchase. This is an opportunity for you and your customers to save money on multiple purchases of the same item.
-Try different items on different days - No one ever knows the real power behind a product unless they give it time and exposure. Try having different giveaways at different times of the day and see which ones work best for your company.
-Don't just give out pens - Pens are one thing, but what if you want the customer to look at the paper, not just your logo? Consider pens with refills or blank paper.
-Think about what good will come of it - Every item that you give away is an important opportunity for your company to generate free publicity. Giveaways are great for brand awareness and can make a huge impact on your bottom line.
-Try different items - Your customers may like certain items better than others; if they wind up liking one type of promotional product more than another, don't be afraid to switch things up.
-Don't just give out pens - Beyond the fact that pens are offered everywhere, there's a little more to them than might be immediately obvious. Pens with refills make your brand name tangible for longer, and custom pens can allow you to make a statement about your company and its core values.
-Test the market - Promotional products are expensive; make sure that you're getting a good return on your investment. There is nothing worse than investing in an item your customers don't want, so don't be afraid to test the market before you give it away.
-Think about what good will come of it - Every item that you give away is an important opportunity for your company to generate free publicity. Giveaways are great for brand awareness and can make a huge impact on your bottom line.
-Test the market - Promotional products are expensive; make sure that you're getting a good return on your investment. There is nothing worse than investing in an item your customers don't want, so don't be afraid to test the market before you give it away.
-Look for versatility - Learn about different items and try them out with different groups of customers. Being able to use promotional items as personal gifts can also allow you to target a group of people as opposed to trying to appeal to all of your prospective customers at once .