Choosing the Right Printing Service for Your Print Jobs
Choosing the Right Printing Service for Your Print Jobs
Being a marketer, I get asked a lot of questions about marketing. Printing is an interesting topic. Print is still one of the most effective forms of marketing and advertising available to businesses both large and small. If you're looking for help with your printing needs, then this blog post will be just what you need! We'll start by breaking down different types of printing services that are available on the market today.
We then take a look at blogs, RSS feeds/podcasts that can help you better understand why print marketing is still important in today's day and age. The companies we'll be featuring include Snapfish, VistaPrint, and Dymo (just to name a few). Let's get started!
If you have any questions about this blog post, or if you think we left anything out, then please leave a comment. We'd love to hear what you have to say!
Types of Printing Services Online Printing Services
Online printing services are services that allow customers to upload images and text directly onto a website and then generate printables such as business cards, postcards, flyers, brochures and other marketing collateral. The cost of printing is based on the type of items that are being printed and the number of them that are being ordered. Some companies allow for a free sample print so that you can check out the quality before deciding whether or not to print with them. Many online printing services have their own proprietary software which allows you to create custom marketing collateral.
Print on Demand Services
Similar to online printing services, print on demand services allow customers to upload an image and text directly onto a website. However, unlike online printing services, print on demand services do not print unless the customer orders a specific quantity of them. They also will only print items that meet certain specifications such as size and paper type. They usually have larger minimums than online printing companies, but are more flexible for the end user (you).
Web to Print Services
Web to print services allow you to upload your own design and then print it as a finished product. You can create a website with your own custom templates without having to hire a web designer. It's kind of like having your own publisher at your fingertips! Web to print services can be really beneficial for business owners who want to be able to design their own marketing collateral, but do not want to spend the time learning how to code HTML or Photoshop.
Print on Demand Services for Books
Print on demand services for books are web based businesses that offer their customers the ability to publish and distribute their books online through the company's websites. Print on demand services for books are similar to print on demand services for products but they allow you to publish books that have been pre-created and designed by their customers. Some print on demand companies offer their customers the ability to create the cover art and design of the book, while other companies allow their customers to upload a photo or image of their own creation. If you are looking for a way to self publish a book, then printing services for books can be very beneficial!
Websites that Help You Choose the Best Printing Service
There is an abundance of different websites out there that will help you choose the best printing service. They usually take into account the quality of print, cost, customer service and other features such as creating marketing collateral. That kind of information can really be helpful when looking for a printing company to help you with your printing needs. One of my favourite sites is called PrintPlace.com which allows you to search for the best prices available on certain items. All in all, finding the right printing service can be a bit of a hassle but with all the helpful resources out there, it's easy to find the one that's right for you!
Websites that Review Printing Services
Review websites are places where people can read comments and testimonials from other customers who have already used these companies' services. These reviews can be extremely helpful when trying to choose the best company for your specific needs. RipOffReport.com is the perfect example of a website that reviews printing companies and has hundreds of comments from customers who have already used these companies' services. It's a surprisingly reliable resource for finding out all you need to know about certain companies, with both good and bad things being said. At least then you'll know exactly what you're getting into!
Websites that Publish Articles on Printing Services
There are also websites that publish articles about different types of printing services such as old school posters, printable coupons etc. Some of these articles will be actually written by someone from the company in question. Others will just be a list of tips and advice from other people like myself! I find that these articles are a lot less trustworthy than reviews on websites like RipOffReport.com and Yelp.com . Still, there's nothing wrong with keeping an eye on them to see if any interesting new services have been established!
Why You Should Use Print Advertising
Print ads may not seem very effective when compared to techniques such as search machines, email marketing or social media marketing. However, the truth is that print advertising can still be very beneficial for small and big businesses alike. We are constantly surrounded by advertisements printed on every single object we come across. They are printed on newspapers, magazines and even things like subway station posters, bus stop ads and even parking lot ads! Since most of the time, people don't look at the details of these adverts, they can still have a big impact on their customers. It's all about first impressions!
What makes print advertising so effective is that it's noticeable and people remember the things they see more than they remember any form of digital marketing. Since people read so many newspapers and magazines every day, it's no wonder that printed ads make such a strong impression on them.
Conclusion
If you are trying to learn how to get more business for your business, then you should definitely consider getting involved in print advertising. Even if it doesn't seem as effective as digital marketing, it can still be very beneficial if used correctly.