Creating a Brand Name for your Company
Creating a Brand Name for your Company
One of the most essential decisions when starting your own business is deciding on the brand name you will use. The brand name is what people will think of when they hear your company's name, it reflects who you are and what you do, and it becomes synonymous with quality among consumers. It's important to take some time before making this decision; if you rush into it and pick anything at random, you may regret it down the line. Here are a few tips for creating an effective company name:
1) Make sure that your proposed company name doesn't already exist in another form or industry. If so, you will have to come up with something else, which will be frustrating. You can use the web for this purpose; there are several sites that can check a potential name against common trademarks and alternative spellings.
2) Make sure your name is easy to remember and easy to pronounce. Regardless of how creative or artistic you try to make it, if people can't remember it and don't like saying it, they won't want to use your services when a friend or family member needs them.
3) Keep the name simple.