Declaring an Authentic Niche Market
We all have those days when we feel stuck. Stuck in a job, stuck on the same path, or stuck trying to make a decision. What do you need? A little clarity? A different direction? And this is where Declaring an Authentic Niche Market can help.
Niche markets are exactly what they sound like: a field of small-scale focus and intimate knowledge that’s easily shared with others looking for help and that is oftentimes less crowded than more general markets. Exceptional niche markets are often comprised of people with more diverse needs who are eager for creative solutions because they represent smaller slices of an overall market pie. In contrast, larger markets, such as the timeshare industry, tend to be broader and more inclusive.
In the timeshare industry, niche markets are usually populated by members of an exclusive club or by people who have dedicated themselves to a specific area of interest (such as family travel or vacation properties). In this post we’ll define an authentic niche market, briefly discuss what makes them different from other markets and how they can benefit you.
What makes authentic niche markets tick?
Authentic niche markets are driven by needs that aren’t easily fulfilled by large-scale enterprises – in other words, they’re special.