Define A New Niche To Seize A Big Competitive Advantage When Marketing Legal Services

 

Define A New Niche To Seize A Big Competitive Advantage When Marketing Legal Services


No matter how hard you try, your marketing efforts are not going to be enough to grow and sustain your legal practice. It's time to stop measuring success by the number of hours you have billed, or by how successful you have been in getting referrals. If your current strategy is not working then time for a change of course! You should also assess whether your strategy is working as well as it could, considering all the data that is at our fingertips. A new approach is needed to take your law firm to the next level.

The most commonly used marketing strategies are prevalent in the legal environment: mailers, email blasts, scheduled calls, and cold calls. All of these strategies can be part of your successful marketing plan if you take a more proactive, strategic approach. The secret is to focus on a real need on the part of clients who are already considering your legal services. Once you identify this need and can showcase what you can do for your niche client base and why they should consider you to meet those needs, it will be that much easier to get them through that door and into the office so they can discuss their legal needs and goals in depth with you.

A niche marketing strategy is a more sophisticated approach to targeting your existing customers and prospects. It is an effective strategy if you have a limited number of prospects. Your unique needs may not be met by other businesses in the same industry, or by your competitors, so you are best to develop a niche market niche.

What you do and how you go about meeting those needs can be a differentiator that sets you apart from others in your market. The Internet has opened up for all businesses the world over their potential to reach out to customers who want their specific goods or services.

A niche strategy is simple in theory: find a need, develop an offering that meets that need and then provide information, in order to entice your potential clients to enter into long term relationships with you for your unique services and solutions.

Historically, niche marketing was implemented by companies that have only one product or service. Now it can be applied by any business of any type in any industry. These products or services must be unique and appealing to each buyer's specific needs. For example, if you are a dentist hiring a new dental assistant to join your practice, you may have found the best candidates through word of mouth referrals from people who know their friends or family members who work at other dentists' offices.

But what if you run a law practice and your competition is doing a great job of marketing their services to the same people you are? What then? Do you abandon those prospects because they don't fit your niche marketing plan? No. You can consider expanding your existing niche marketing plan to meet their needs.

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