Difference Between Short Run Printing And Print On Demand
The primary difference between short run printing and print on demand is that short run printing requires a minimum quantity of copies to be ordered. Print on demand does not require any minimum number of copies to be ordered, but it does involve a higher price. The decision as to which should be used will depend on how quickly the user needs the product.
Short run printing is often made possible by the development of a specific technology or process that allows for a low-cost manufacturing environment that can produce large quantities of a product. The printing may be done by traditional methods, such as offset or gravure, or by digital printing, which requires no ink and has no moving parts .
Print on demand refers to any type of publishing in which copies are produced after an order for one has been placed. The term "print on demand" does not have a set definition because there are several ways to do this.
Two examples of popular print on demand technologies are flexo and letterpress .
Print on demand is used when a product doesn't need to be in large quantities. This is because printing costs are lower with print on demand.
Other factors that may play a part in the decision between these two methods of printing will be the cost of faster turnaround, the need for the owner or publisher to handle multiple jobs, and the time required to complete set up and marketing.
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