Earning Money by Reading Emails
Email is a goldmine for busy entrepreneurs looking to build their businesses and make some extra money. Research has shown that regular email newsletters can lead to more than $16,000 in recurring income per year. However, email conversion rates are still notoriously low…
But fear not! Here at BitBoots, we’re here to help you begin your own mail-reading empire. In this article, find out how it works and how you can earn some cash while doing it!.
Since 1999, online businesses have grown by leaps and bounds as sites like Amazon allowed millions of people access to a wide variety of products via the internet.
But what do you think of when you hear the word "online business"?
You probably think of big companies like Amazon and eBay, sites that make their money by selling your information to others.
And it's true that these web giants' business model is built around selling your information to marketers who will regard it as an asset to be maximized: they'll use it to send you more coupons, special offers, or other marketing material (you can opt out), and they'll try everything in their power to get you on their site by using every kind of trick in the book, so they can convert more digital data into money.
But there's something else that's a lot more profitable than selling your data: selling you something .
Simply put, the more money you spend at Amazon, the more money Amazon makes. This is why one of their main goals is to ensure that you always find what you're looking for: so you'll keep buying from them.
And this is where email comes in.
Email can be and has been used to get people to buy products and services, as well as getting people to subscribe to an online service or buy from an online store .
And the best part is that these campaigns work even better when they're based on your personal preferences and interests.
These types of emails are called "personalized" or "targeted" emails .
But how do you make money from an email? It's not quite what you're probably thinking. You probably think that you'll start making a lot of money by selling people's information to third-party companies. Well, this can happen, but it's not the only way that online businesses can make money.
The main way online businesses make money is by selling people something, like a product or service—and that's where email comes in.
In fact, businesses can use email to get the word out about what they have to sell and who they have to sell it to.
How do they do this?
There are three ways: they can send mass messages, which are either automated or have personalized parts; they can send one-to-one messages, either automatically or manually; and some businesses send a combination of the two.
Each type of email marketing has its own set of benefits—and each can be effective if used properly. But how do you know which method will work best for you? That depends on your business .
Let's take a look at the different forms of email marketing to see how they can help your business…
Email Marketing: Mass Emails
Mass emails are probably the most familiar type of email. They're the messages you get when a company has bought ads to send all its customers a message, usually containing a special offer or a coupon for an awesome sale.
A lot of people think it takes a lot of effort to get started, but this isn't necessarily true.
When you sign up for an email marketing service like Aweber , you can create and send mass emails by using ready-made templates (and even duplicate them for later!) or by using Aweber's drag-and-drop editor .
With mass emailing, you set up your message once, and it will go out to all your subscribers. This can be a quick and effective way to get the word out about what you have to sell.
But mass marketing also has its drawbacks…
The biggest drawback of mass marketing is that it's impersonal . It's easy for people to ignore or opt out of a message that was sent to thousands or even millions of people.
And if you're using automation to send your emails, then there's a chance that the other person may feel like they're being bombarded with messages from you .
Mass emails can also have a negative impact on your brand. When you send an email to all your subscribers, you may encourage them to do something they don't want to do, like give up and unsubscribe from your list.
How do you combat these drawbacks?
There are two ways that mass emails can be helpful to your online business:
1. You can change the way you market—and that means switching from mass messages to personalized messages . Personalized messages are much more effective at getting your message across because they're relevant and entertaining for people who receive them, which is in contrast with mass marketing. 2. Mass emails can be converted into personalized ones . If you've already sent a message to a lot of people, don't just think about giving up because the response rate might be lower. You can use that information to your advantage. Create an automated follow-up series that lets you convert mass emails into personalized ones . This way, you'll be able to make the most of the audience that you've built up from your mass emails.
When it comes to conversions, mass emails are lackluster . They'll get some people interested—or buying—but not as many as other methods, so it's important to make them work for your business.
Mass Emails: Automated Emails
There are two types of automated email marketing: autoresponders and drip campaigns . With autoresponders, you set up a series of emails that will follow after one another. With drip campaigns, you can create a series of messages that are sent out to specific groups at certain times.
An automated email series is set up once, and then it is sent out to the same people over and over again. This is the most passive kind of email marketing, because all you have to do is create the initial campaign, and then it will go out on its own. You don't have to constantly be sending new emails every day. It will also cost less than other types of email marketing , since you're only paying for storage space without your own server (you use an email service provider's server).
But these campaigns do have their drawbacks. The biggest is that they're impersonal, just like mass emails. People can also opt out at any time, and they are difficult to target if you want to send a message to a specific person or group of people.
And automated emails can have negative effects on your brand. If you aren't careful with your timing and the way you set them up—and if you use them too frequently—you can end up violating laws about spamming .
If you do decide to start using automated emails, here are a few tips for keeping them effective:
1. Personalize your messages as much as possible .
Conclusion
Email is a great way to get word out about what you have to sell , and that's why it's so important for online business owners.
But the type of email marketing you use will depend on your business—and each method has its own benefits and drawbacks.