Full Color for Stunning Brochures
For the most part, brochures are black and white. And while this is desired in certain situations, it can also be limiting. That's where full color comes in--it offers a wide array of looks to gather attention. Full color brochures are colorful, bright, and more eye-catching than their black and white counterparts. They're an excellent way to stand out in a crowd--all while garnering curiosity about your company.
Effective full color brochures are engaging and unique. They depict the company in a manner that's vibrant, exciting, and modern--making it hard for company to come across as boring. It's also a great way to draw in viewers, as they're more likely to stop and take notice of what you have to offer if they're seen through the eyes of someone who is skilled in graphic design (something that can't be said about your black and white counterparts).
Of course, many companies set out to make their full color brochures looking attractive and attractive for commercial purposes. But it is important to make sure that your full color brochures are not too loud or too "busy". Too much attention to detail can draw unwanted attention, with some getting easily ignored--which is no good for any company.
Now that you have an idea of what full color brochures can do for you, it's time to furnish a list of ways in which these stunning designs can be implemented. Let's take a look!
HOW TO MAKE FULL COLOR BROCHURES:
1) Choose a Color Palette (Highly Recommended)
The very first thing that you need to do when creating full color brochures is picking a palette. A palette is a color scheme, and it encompasses all the colors that you'll use in your brochures. Make sure that the colors chosen for your palette will not clash with any of your other designs.
For instance, if you're designing an event menu planner, you wouldn't want to use a palette consisting entirely of reds and yellows. These colors would not blend well and would instead look jarring against one another. On the other hand, there are many different color palettes that are perfectly suited for different purposes. A food recipe brochure may feature greens and pinks while a business meeting guidebook may be packed with shades of blue or purple. (For help choosing the best colors for your palette, check out what colors your audience likes.)
2) Create an Original Design (Recommended)
Once you have a color palette that works for your purposes, it's time to start creating an original design. It's crucial to keep this in mind when designing, as it will determine the overall look of your full color brochures. Something that is simple and razor sharp will make a good brochure. But the design should also be fun and exciting--allowing it to stand out without being too flashy or overbearing.
3) Add Color to the Design (Recommended)
The more creative you are with adding color to your full color brochures and brochure designs, the more likely they are to be appealing. This goes hand-in-hand with creativity--there is not much point in making a dull and boring brochure if your color scheme includes vibrant colors. Add as many of these into your designs as possible--they'll only enhance it.
4) Use High Quality Printing Methods
Although this step may seem like an obvious one, it is still important to note that you should use high quality printing methods for full color brochures.
Conclusion
So there you have it. Full color brochures are a great way for companies to stand out and draw attention in a crowd. They're also an easy way for organizations to gain interest in their products and services--something that can't be said about black and white brochures. In terms of effectiveness, they're definitely worth the consideration, which is why we encourage you to think of what full color brochures can do for your business.