Get Affordable--Even Free--Targeted Advertising In Magazines
The U.S. Federal Trade Commission (FTC) mandates that magazine publishers provide a list of those who have purchased any advertisements in the publication, including contact information, on request and without charge. The names and addresses of all advertising customers are provided annually to the FTC's National Consumer Assistance Plan (NCAP). Magazine listings are available here.
If you prefer to do your own research instead of contacting magazines by email, you may search for advertisers who serve your business’ target audience by looking at an edition from 2005 or earlier of a directory such as Standard Rate & Data Service or CMP Media/Marketing Directorship Marketer's Guide & Factbook. You may then contact the advertisers directly to obtain their names and contact information.
If your business serves the home office market or other small businesses, you may be able to list in a directory such as American Business Directories, which also provides information on how to contact business owners directly. For more details regarding online marketing directories, see Online Advertising Directories.
As an alternative to seeing your ad appear in a magazine, you can usually opt to place your ad in the classifieds section of your magazine of choice.
Pricing for advertising space in a magazine varies widely. Magazines are sold by page (roughly the size of an 8.5x11 sheet of paper) or by a number of issues per month, where each issue is the equivalent of a page. Since magazines often only run one ad per issue, many advertisers pay to place listings online, where they can then place the ads at whatever price they wish.
For a more detailed discussion on the pricing of advertising space in comparison to online advertising, please see this article: Pricing & Advertising in Magazines.
For additional information, please contact the magazines directly where you see ads that interest you. If a magazine does not respond to you within seven days, or if it advertises online but does not respond to your request for information about their advertisers, contact the FTC directly by clicking here.
Curated Ads: While some magazines may allow their readers to place ads submitted by other readers inside the pages of their magazine, be aware that this option is usually reserved for advertisers willing to pay more than the print page rates--and may even require an advance deposit when advertising online.
Advertise in Magazines for Free with Google Search Ads
By using the search results generated when you enter your targeting options for the magazine's content or audience, your ad will appear alongside other ads on all across the web, in addition to being shown to those who click through to their website from a Google Search. To learn more about how this works, see AdWords: How do I get my ad(s) displayed on Google?
The links below provide more information on placing your ad in magazines as well as information on advertising online:
The FTC: Advertising
About.com: Magazine Advertising
The links below provide more information on advertising online:
Web Marketing Today: http://www.webmarketingtoday.com/magazines-online-display-advertisers.html
eMarketer: http://www.emarketer.com/Article/How-to-Place-Magazine-Ads/1019061#r=Aa29dZJpUpZSeRoOUMjVw==
http://www.prnewswire. com/news-releases/magazines-online-set-to-see-150819308.html
http://adage.com/article/mediaworks/contentid-magazines-extend-portals/115623/?utm_medium=nl&utm_source=internal
http://www.newdigitalgroup.com/newsite2.nsf/$webindex/00DF9C3A7D3B3E6ED85256BFB002F32A0
http://adage.com/article/mediaworks/how-do-i-insert-ads-magazines/115615/?utm_medium=nl&utm_source=internal
http://adage.com/article/mediaworks/how-do-i-insert-ads-magazines/-115610
http://www.adweek.com/news /advertising--marketing /145597
MoneyBlog: http://moneyblog.time.com/2009/10/20//magsplainer#ixzz1F8KvhEk7
http://moneyblog.time.com/2010/07/31/magazines-online-display-advertisers/
http://moneyblog.time.com/tag/magazines-online-display-advertisers
https://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102577
http://seomoz.org/blog/reach-small-businesses-through-online-advertising
http://www.webmarketingtoday.com/?p=6722
http://www.webmarketingtoday.com/?p=4301
http://www.webmarketingtoday.com/?p=649
http://www.webmarketingtoday.com/?p=4879
http://www.webmarketingtoday.com/?p=5486
http://www.webmarketingtoday.com/?p=5182
http://www.webmarketingtoday.com/?p=5380
http://www.webmarketingtoday.com/magazines-online-display-advertisers/
http://bloggingforsalecampaignsblogspostsforadvertisingcampaignsblogadsforadvertisingpostsforadvertisingcampaignsblogspostsforsalecampaignsb/tag/magazines-online
http://ezinearticles.com/?Magazines-Online-Display-Advertisers&id=273551
http://www.articlesbase.com/online-advertising-articles/magazines-online-display-advertisers--491426.html
http://indiainfoline.com/blogs/magazines_ online_display_advertisers.php
http://www.articlesbase.com/advertising/informationonmagazineadvertising401256.html
https://webpolicygroupinc.wordpress.com/tag/magazines-online/
http://www.articlesfactory.
Conclusion
This article brings to light the ways that online advertising, such as in magazines, differs from traditional methods. While this form of advertising is beneficial and presents many advantages, there are still some challenges when placing ads through an online medium. One of these challenges is identifying the correct publication to place an ad in along with determining which publishers are reputable. Another challenge is targeting the correct audience for a business’s product or service. The solution to this problem lies with the knowledge on how each magazine works and what their audience represents. Advertisers should be aware that issues can arise when placing ads through magazines..