Get a Competitive Marketing Edge with PR Techniques
What you may not know about public relations (PR) is that it can be a competitive edge for any business. PR is the best way to introduce your company to the public and build your brand.
I have put together a list of key PR strategies that companies should employ in order to prosper. The list should help let you find what suits your needs, then improve it even more yourself!
With all these marketing techniques, you'll definitely be able to stand out from the crowd and get ahead in this competitive market!
It's never too late start new skills or learn something new! There are plenty of ways to do so today.
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-Raju
Table of Contents
Introducing PR in the Basics
What is PR?
What is Public Relations?
How Does PR Work?
What is Public Relations? A Brief History of PR in China (1949-1980) ............................................................................... 4
4.1 Four Types of Communication and Their Attributes ....................................................... 5 4.2 Historical Evolution of Public Relations ................................................................... 6 4.3 PR "In China" Before the Cultural Revolution (1949-1966) ................................. 11 4.4 Failure of “Chinese” PR to Reach International Boundaries ................................. 14 4.5 A Brief History of Public Relations: The U.S. and Developing Countries....................... 17 4.6 PR in China After the Cultural Revolution (1966-1981) ........................................... 21
What is Public Relations?
What is Public Relations? A Brief History of PR in China (1949-1980)
4.1 Four Types of Communication and Their Attributes
4.2 Historical Evolution of Public Relations
4.3 PR "In China" Before the Cultural Revolution (1949-1966)
What is Public Relations? A Brief History of PR in China (1949-1980)
4.1 Four Types of Communication and Their Attributes
Public relations is a type of communication that affects an audience's perception of an organization, brand, person or product - Wikipedia. In simple terms, public relations is a communication between one party that would like to share information about itself with other parties for their own benefits.
When there are many parties involved, this type of communication may be challenging. This is why it is important for one party to seek help from PR agencies and experts in public relations.
Public Relations Agency
The relationship between the client and the PR agency starts with a contract that details the roles of each party for the duration of the project or campaign. Once this has been settled, then the client will sit down to think about what their goals are. Usually, there are three types of goals:
1. Share information / Product announcement / Publicize an event
2. Raise goodwill / Achieve product awareness
3. Achieve an image / Strengthen a brand
Some of their goals may include:
1. Introducing the client to different parties, and obtaining a publicity angle. For example, if we are starting a new product based on new technology, we must first introduce it to the public in order for them to know about it and be able to have it as quality product.
2. The other party does not necessarily have to be in the same industry, as long as it is close enough that people will know about you through them. This can often happen through associations with successful companies (especially those with similar aims).
3. Achieve publicity for a short period of time: for example, if the client wants to launch their product within a week, then making it seem like it is the most important thing in the world during that period of time is the ideal goal. This can often happen through a media interview or interview with someone famous (even though they are not part of your industry).
4. Being associated with quality companies is also a good way to increase confidence among clients and consumers. This will make them think that if your company is associated with a well-known company, then your products must be of good quality. This can also happen randomly, if you are seen with someone famous
4.2 Historical Evolution of Public Relations
The Purpose of PR:
In the early years after World War Two (WWII), the purpose of public relations was to improve perception about a person or organization by increasing credibility, visibility and goodwill. Journalist Jack O'Brian claims that public relations professionals were "the most influential members" of his profession. After all, as he noted in 1952: "All they do is write bylines. They don't have to go out on the street and run campaigns."
Raymond Russel, a professor at Columbia University and director of the school's communications school, argued that "If something is widely known, it is news. And if it is news, it gets into the newspaper and you make money."
4.3 PR "In China" Before the Cultural Revolution (1949-1966)
What was PR in China like before the Cultural Revolution?
Before 1949 - 1919: In 1915, China was united by Sun Yat-sen.
Conclusion of the First World War, China started a period of nationalistic feeling and change. Chinese culture was rapidly assimilated by western culture, and many Chinese began to look down on their own traditional culture.
The founding of the Communist Party of China in 1921, which laid the foundation for communist propaganda activities in China.
In 1922, Lu Xun published his famous essay "A Madman's Diary" criticising traditional Chinese society and pointing out that "old society cannot be reformed".
1949: The establishment of the People's Republic of China (PRC), with Mao Zedong as Chairman of the Communist Party Central Committee. China's policy aimed at creating a new society free from social classes and military conflicts.