Get Leads From Seminars
Seminars offer a unique opportunity to meet with your target audience and make valuable connections, but they also offer an opportunity to generate leads. At seminars, you’re given the chance to introduce yourself and your products directly to a group of people who are actively seeking out information that you provide and interested in the services you provide.
Below are some tips on how to get people's contact details at seminars:
-Preventive measures: while it may seem too late to institute them now, having an "Exhibitor Alert" policy will help protect your company from exhibitor fraud (e.g., someone stealing your business card or brochure). Also, make sure to check out the credentials and background of your exhibitor before committing. In case of any doubts, it is best to refrain from exhibiting at a specific seminar and use another event instead.
-Get contacts when they're fresh: the contacts you obtain from a seminar are more likely to be fresh if you obtain them immediately before or after the presentation, as compared to those you get a couple of weeks later.
-Hand out flyers: flyers can serve as an incentive for people to give their contact details. Hence, it is important for you to hand them out during the course of an event, but not distribute too many at once as this may seem intrusive.
-Using your business card: your business card should contain enough information for a potential client to contact you and find out more about your company. Hence, it is important that you give these out freely during seminars.
-Setting up an information booth: setting up an information booth is an excellent opportunity to network with people and also have them give you their contact details. Furthermore, this will allow you to find out more about the products they are interested in and what their preferences are – which can be very useful in case of future sales.
-Offer during Q&A: the questions people ask during Q&As often provide great leads on possible clients looking for a service or product similar to yours. In case you don’t get any questions, make sure to ask some yourself (e.g., "If there are no more questions, who would like to contact me?").
-Ask for business cards: in order to obtain more contacts from a seminar, offer your own business card and ask for a contact in return.
-Ask for e-mail addresses: if you're giving a speech or presentation at a seminar, try requesting that everyone present provide you with their e-mail address so that they can receive information regarding the topic of your speech.
-Offer Web coupons: offer visitors to your booth or presentation coupons which will entitle them to discounts if they visit your website later on.
-Reach out via e-mail: in order to make the most of this opportunity, you should contact everyone who you believe is likely to be interested.
-Ask for a job: in order to find out more about your target audience, form a relationship with them and learn more about their interests, ask them for a job. In return for providing you with their personal details and information about themselves, they will provide you with the lead information needed by your company.
-Offer paid services: if possible, offer paid services (e.g., consulting services). This will allow you to earn a commission on any leads that result from referrals as well as use these as a tool to seek out new clients (e.g. surveys).
-Offer product samples: if you have products for sale, offer some to your audience as a sample. Also, set up a stand with your products in the same place where seminars take place.
-Provide testimonials: if your company operates in a specific niche, it can be useful to provide actual testimonials from clients that have already used your services. This will help you prove the benefits of what you do and will also help show that you are trustworthy.
-Give advice: during seminars, you are often asked for advice. If you have any experience with this type of thing, share it with people by offering free advice and help during breaks or lunch hours (e.g. "Would you like me to give you a brief tutorial on how to purchase environmentally friendly office supplies?").
-Offer special deals: if you have something for sale (e.g., books, products, seminars), offer it at a discount.
-Give workshops: not all seminars are for selling, some are for learning and providing a service. You can use this as an opportunity to provide free information services to your target audience by hosting workshops at your company's premises or elsewhere in the city or country where the seminar is taking place.
-Speak positively of competitors: during seminars, people love talking about competitors and bragging about their successful strategies and methods. If you have something to say about your competitors, do so, but don't upset the other audience members by being negative and discouraging them.
-Mention your competition: in order to make people aware of what you do, it is important that you mention the brand names of competitors and their websites. This will allow people to take a look at these websites after they have left and may lead them to think about using your services or products, which could potentially result in new business for you (e.g., the person takes their business card and contacts the competing company).
-Offer services: if all else fails, offer a one time payment for a service (e.g., for writing content for a blog post or research report).
Tags:
Get Leads From Seminars