How To Be A Freelancer In Demand: Become A Busy Client’s Best Friend
If you're a freelancer, it's important that you know the who, what and how of getting work from busy clients. Fortunately, there are some really easy ways to make yourself stand out as a professional and get clients coming back for more. But before we get started with the strategies below all you need to do is put in some hard work. Just think of this as your ultimate growth plan!
The key to attracting busy customers is making yourself marketing material! That means learning to talk about your skills confidently and being able to take direction like a pro -- no problem if you have experience in design or development because these are skills that many freelancers can easily find work with. But there are plenty of other skills that you can market and make yourself an attractive option for customers looking for a freelancer.
For example, if you have project management skills, you could offer an extra service like book keeping or client reporting to busy clients. Whatever your talent is, it's important to be able to talk about it confidently and take direction from the client.
And before you get started on your marketing material, make sure you're looking good! If you've never written anything before, you might consider hiring a freelancer to write your landing page. Or get feedback from clients from time to time and study their feedback more so that you can start writing as well as delivering.
In order to attract busy customers, you need to be able to create the right kind of buzz online. Here are a few simple things that will help:
- Update your profile on social media sites like Twitter and Google+. Put up a formal landing page and make sure you have an About page as well.
- Make sure you're easy to find on Google by using your name in searches. This is vital because when customers use the Google search bar, they're more likely to find you if they use your name. If they just type keywords, the search results could be anyone! That's why it's important that your social media profile and website address appear right at the top of their results.
- Learn how to create compelling content that people are going to want to share with their friends and networks. Start with blog posts or articles about your skills. And as you build your own brand, it's important to make sure that people know who you are.
- It might be useful to join some professional associations and share the best content from them on your sites. In particular, if you're in a design-focused field there are lots of great tools available for bloggers and designers.
- Keep an eye on the competition! With website monitoring tools like Copyscape and Moz, it's really easy to see how well different people are doing in terms of SEO (Search Engine Optimization). You could even create profiles for your competitors and see how they're stacking up against you.
- Build a separate landing page for each project you do. You may want to read more about this in the next article.
Finally, when it comes to getting clients, make sure you're efficient and on time. Don't be afraid to ask your clients what they want and make sure you can turn around their work quickly -- no one likes having delays in their work.
And while we're on the topic of time, don't forget that time is money! Clients usually have pretty long schedules so if you deliver work on time, they'll be willing to give you more work quicker than if they have to wait months for an initial project. No one is as busy as a busy customer!
Okay, let's wrap this up and talk about how to get work from busy customers. You can make yourself an attractive option for clients by offering to do some of their favorite tasks that they don't want to take on themselves! Here are a few examples:
- Bookkeeping - This is an easy place where you can start. Wouldn't it be great if you could make your clients money while you're working with them? And if it helps, consider offering to do the taxes for your clients as well if they don't already have someone else who does it on a regular basis.
- If you're in a design field, you could offer to do the bookkeeping for your clients. For example, if you're an illustrator, why not offer to create the invoices for your clients as well? It's a great way for them to save time and money. Just make sure that you take care of it quickly so that they won't have any complaints!
- Client reports - If your clients are ready to outsource their writing tasks, this is another great place where you can help out. You may want to consider building a profile as a ghost writer and offering this service to select customers.
And remember, the only thing that matters is quality. If you're able to create compelling content to share on your sites, you'll be able to get clients interested in working with you. Importantly, the days of branding yourself by simply putting up a landing page and hoping that people find it are over! You need to make your work stand out so that busy customers recognize it's worth their time.
Finally, remember that you're competing with hundreds of other freelancers out there. But if you're able to offer a competitive service, busy customers will know that they can save even more money by working with you. This is a great place where you can make yourself an attractive option for clients! Good luck!
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Conclusion
So if you are a freelance Webdesigner, Writer, or other type of freelancer, then what is the best way to get clients?
I found this interesting article on Entrepreneur about how to get clients for freelance Web Designers. It seems like there are many methods that you can use besides simply posting an ad on craigslist.com. Here are some of the suggestions: Don't accidentally tell them they're boring! If a potential client calls up and you start by delivering some bad news ("Sorry, I don't do corporate websites any more.") they'll feel they've been dumped.