In Marketing, Enthusiasm Connects
According to a study by HBR, enthusiasm is the number one key ingredient that makes a brand persuasive. In marketing, it’s crucial to create an exciting offer and be convinced of your product or service before you even have prospects. It's important for brands to provide a personalized experience that connects with the buyer before they consider buying.
So grab the next time opportunity now while you still can and enthusiastic tell your followers about all the reasons why you love what you do! Sure, it might not bring in sales after today but at least it will help build trust among your audience for later on down the road when those viewers might finally decide to buy from you.
For more inspiration and techniques on social media, check out this recent post, 10 Hacks to Create Amazing Twitter Content and 6 Tips for Driving Organic Traffic to Your Website.
Title: How to Break Through the Noise on Social Media
Facebook offers options for you to design visually pleasing pages that showcase your video content. Use these options in different ways depending on your audience’s preferences and to help you get the most from each interaction. For example, you may want to make videos shorter than the recommended length so they play automatically and scroll through your posts without having to click past them.
To make your videos easy to find, you might also add a link to your homepage, which highlights your latest video. Or you might use a thumbnail image as the suggestive Post View Image that gets seen right before the post appears. This Prev comes in several variations and looks like this:
Click here for more information about how to use these features of Facebook.
On LinkedIn, many people still don't know about the option that lets you include a hyperlink inside your signature text. If a LinkedIn user clicks on your signature, they are taken directly to your website.
Use this “call to action” feature to drive them directly to the page on your site where you want them to go first, whether that’s your homepage or a particular product or service page. As of now, most people use their linkedin Signature for their contact information and even as an advertisement. Which makes it an ideal place for you to get people interested in what you have to offer, while making sure they won't miss the information you want them to focus on the most.
Click here for more information about how to use this feature of LinkedIn.
Title: Using this Social Media Strategy
The latest social media trend is a blog-type of social media marketing. It features distinct pieces (links) written in a blog format that go up on Twitter, LinkedIn and Facebook. Blogs have been around for many years, but now social media users are reading them as books, like their favorite sections of the print newspaper. In fact, about 20% of users prefer blogs to full articles on sites like Facebook and LinkedIn.
You can write these blogs yourself or you can use an automated tool that has done all the work for you already. Either way, to get more readers you need more content. Here's a list of places where you can find potential topic templates:
Title: How I Use Twitter
Twitter is a great tool for reaching new and old prospects. It gives you instant access to your new prospect in their natural environment. So whether they are checking out the cereal aisle at their local supermarket or sitting in the coffee shop with friends on their lunch break, they can be exposed to your message at the exact moment when they are ready to hear it most effectively. Just remember not to put all of your eggs in one basket! A little bit of planning and thought goes a long way on this social media platform.
Here are a few ideas for ways to use Twitter for your business:
1. Create a Twitter Page and Call to Action. Offer something free or valuable to those who sign up. This might be an ebook, a video, an audio file or any other type of information that will help your subscribers. For example, a yoga studio might offer free yoga tips for everyone who signs up for their Twitter account.
2. Use Hashtags to Trend Your Content on Twitter. Hashtags are pre-defined keywords that bring together tweets from all users from around the globe using the same tag topic in one place at the same time so they can share information and grow their following.
Conclusion:
There are many different social media sites and you don’t want to go overboard with trying to use them all. Start off with one or two until you learn the ropes and then branch out from there. If you stick to the guidelines above, you should be well on your way to getting more readers for your blog and more online visibility for your brand! Stay tuned for my next post on how I use Facebook!
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Here is a list of a few other social media posts that I have done in the past:
I also wanted to give a special thanks to The Savvy Network Blog for featuring this post as one of their articles of the day.