Incentive Based Marketing Strategies for Wedding Photographers: 5 Wedding Packages To Attract More Wedding Clients
Incentive based marketing strategies for wedding photographers:
5 packages to attract more wedding clients.
Have you ever considered trying a strategy that other professionals use when it comes down to managing your clientele? Offering bonuses or incentives to drawing new customers may seem like a tall order, but in reality, they can be extremely effective at drawing in new business without the need of expensive advertising campaigns. So before diving into getting some hands on experience with these strategies, here are five incentive-based packages that professionals often give out as part of their weddings photography services to draw more customers:
1) Photo Love Package The first package we'll discuss is the photo love package. It's a way of attracting new clients by offering them an incentive package with lots of photographs and a personal love story with one of your favorite places. The concept of this package is very simple, but it has a powerful effect on customers that tend to get married.
The key ingredients in presenting this package are:
1. Having fun and interesting photos for the couple to look through together during their free consultation,
2. A beautiful story about the wedding venue, and
3. Giving out small, meaningful gifts like magnets from the place you're visiting or a piece at the end of your service.
This package is great to use during the free consultation, and you're free to add more elements or move it around. Some couples also prefer gift cards instead of tickets as a thank you.
There's a lot of potential with this idea – over time, you could experiment with different locations and package ideas like the one described above and see what eventually works well for your clients.
2) Photo Love Package Alternative Incentive-based strategies are all about matching an incentive package with similar offers from other businesses, so if you want to offer something similar for engagement photos, try using offers that use photos instead of stories and gifts. For example: Offer engagement photographs for a fee (e.g. $100), and throw in a package of engagement portraits to be taken by your studio for free. Though the goals of these two different package approaches are similar, there's a lot of potential with the idea – over time, you could experiment with different locations and package ideas and see what eventually works well for your clients.
3) The Discouragement Package This is a very interesting strategy that involves giving away a frustration-free wedding album to newly engaged couples struggling to come up with an idea for their big day. The goal of this strategy is to help encourage couples to get past the first hurdle (i.e. engagement pictures) so that they can enjoy the fun part (planning the wedding).
The key ingredients in presenting this package are:
1. Making a Facebook group with your studio or business, and
2. Communicating ideas on the group that encourage the newly engaged couple to think of things on their own and to start planning their wedding.
This strategy will be most effective if you can actually communicate ideas that would help the couples think of things on their own and start planning their wedding. For instance, a good idea is to have them dress in all white (as it's such a nice look) as well as have an open bar during the engagement session so that people can give them both a lift and be able to talk about the big day in front of all your friends.
This strategy is effective because it gives the newly engaged couple a big break that they can take advantage of so they can start planning their wedding. This can be a great incentive package for them to get past their first hurdle, which is engagement pictures. It's not giving away money to make the clients happy – it's giving an incentive for work well done so the clients are happy and willing to keep coming back for more.
4) The Double Package Yet another very interesting strategy that involves offering two packages to your clients as part of your initial consultation process. It's a way of attracting new clients by offering them a cheaper package with only one service, but the clients have the option to upgrade their package if they would like to add more items. The concept of this strategy is very simple, but it has a powerful effect on customers who can't come up with an idea for their big day.
The key ingredients in presenting this package are:
1. Offering two packages - one with a simple discount (e.g. $200 off), and
2. Offering another higher-value package as an incentive to upgrade (e.g. $400 off).
This strategy is most effective if the client has a complicated wedding or special requests.
5) The Loyalty Bonus A very interesting strategy that involves offering new customers a loyalty bonus to encourage them to return time and time again to your services. It's basically an incentive-based loyalty program designed to keep your customers coming back. The key ingredients in presenting this package are:
1. Developing a system for rewarding your clients for their loyalty, and
2. Providing them with some extra information about the service you offer so that they can make an informed decision about purchasing from you again in the future when considering other services from other suppliers or options.
This strategy is most effective if your clients are big spenders.