Increase Sales At Your Trade Show Booth
If you're looking for ways to increase your sales at a trade show, try these tips to get your booth noticed.
-Attract attention with an eye-catching booth design. This includes incorporating the colors, logo and branding of your company.
-Put on a live demonstration of products or services that will answer common questions people have about them. Some examples are showing how products work or letting people use tangible samples of items like shampoos or food as part of the experience.
-Keep brochures in close proximity and either pass them out for attendees to take as they walk by or hand them out personally if someone stops at your booth long enough to ask questions, hear a proposal, etc.
-List suppliers at your booth as they can often help you find other vendors, which will increase your exposure.
-Ask people what they think of your booth and ask for feedback. This is more effective than doing focus groups because you can get a better sense of what people's focus was without the influence of others' opinions.
-Offer some sort of deal to new customers, like providing a sample product or coupon with their first purchase or offering them a free T-shirt or hat so they can remember your booth rather than another one.
-Offer discounts and freebies to attend trade shows to people who work in the company or have experience with the product. This will help you stand out from the crowd and make your booth more memorable.
-Get some additional promotion by putting posters on your booth or hanging them in other places where people can see them.
-Add a message about the benefits of attending the show and how it will increase customer satisfaction.
-Create an electronic demonstration of what makes your product or service different so that even if people don't stop at your booth, they'll learn about your company through a web link somewhere.
-Know what is going on around you and how it can help draw more customers to your booth.
-Ask for referrals from other companies who attended the show or customers who visited yours at their booths and get those leads to find new leads...
Most of these tips point to the fact that you should be creating an experience for your customers at your booth. Find ways to engage your customers and make them excited about the product or service you have to offer them. This will help draw people to your booth, whether they are interested in buying from you at the show or not.
If you need further assistance with developing a successful trade show marketing strategy, contact Flexzia today: http://flexzia.us/contact-us/ [/ARTICLE END]
Posted by Flexzia Staff at 12:42 AM No comments:
For You...
I'd like to share this article which was shared with me by a valued client. The summary and title of the article is "Making Trade Show Marketing Work for You" . Enjoy!
Posted by Flexzia Staff at 7:09 AM No comments:
How To Increase Sales At Your Trade Show Booth
by Jeff Wilson - Co-founder, and Partner, Flexzia Global Marketing (http://flexzia.us)
With the economy and job market being what it is right now, companies can't afford to take their trade show booth presence for granted. In fact, it's the opposite. Companies have to do everything they can to increase the amount of sales they make from their trade show booths each year.
Having attended more than a few trade shows in my career, I know how important this is. So here are ten tips for increasing your sales at a trade show booth.
-Have an eye-catching booth design. This includes incorporating the colors, logo and branding of your company.
-Put on a live demonstration of products or services that will answer common questions people have about them. Some examples are showing how products work or letting people use tangible samples of items like shampoos or food as part of the experience .
-Keep brochures in close proximity and either pass them out for attendees to take as they walk by or hand them out personally if someone stops at your booth long enough to ask questions, hear a proposal, etc.
-List suppliers at your booth as they can often help you find other vendors, which will increase your exposure.
-Ask people what they think of your booth and ask for feedback. This is more effective than doing focus groups because you can get a better sense of what people's focus was without the influence of others' opinions.