Increase Your Sales With an Incredible Offer
If you’re a business owner, it doesn’t take a genius to realize that offering an incredible deal is one of the best ways to increase sales. But have you ever wondered what makes a deal incredible? That’s why we put together this post — to teach you exactly how to offer an incredible deal so your sales will skyrocket.
This list contains some of the most profitable and proven techniques for creating irresistible offers, along with helpful tips on how to take things up even another notch.
#1 Start With an Offer That’s So Good They Can’t Decline
One of the most important things to remember about creating a profitable deal is that it has to be truly irresistible. In fact, you should create such a good offer that it makes people say yes before they even know everything that’s included in the deal.
There are two ways you can accomplish this: provide more than customers expect, or provide something they never expected at all. The best way to accomplish this is through incentives and bonuses. And here’s why:
People love getting deals, especially when it means saving money or getting more product or service for their money than they originally expected.
Customers are usually willing to pay a little bit more for something they’re getting more of.
Offering an incentive or bonus frees you up from the need to be completely fair. What’s fair? A completely fair deal would require that you offer something special to everyone who buys the product or service, including those people who buy it at their regular price and those who wouldn’t have bought it at all if it weren’t for the offer. Instead, you can take advantage of your customers’ wants and needs through a good deal.
The bottom line is that by offering an incredible deal, you can get the attention of your customers and get them to become loyal to you for a long time. The offer has to be so good that it’s difficult for people to pass it up. Once they do, they’ll be yours forever!
#2 Keep Your Offers Short and Sweet
While not everyone can or wants to tell every potential customer that they have a great offer, it’s possible in a couple of ways: using words or using pictures. There are pros and cons to both approaches — but the best way is to use both! Use pictures whenever possible because customers love looking at photos. While customers don’t need to see your offer word for word, they do need to know what you’re offering.
Here are some benefits of short, sweet offers:
They leave less to the imagination, which plays into the more important part of a deal that your customer really needs — you. Your customers want to know who they’re buying from and what they’re getting before placing their order. As long as you can describe the offer in a few words or with a picture, you can make sure customers know everything that’s included before taking their final decision on whether or not to place an order with you.
Shorter offers are usually easier for potential customers to understand.
They allow you to make sure that every customer knows exactly what he or she is getting, especially when it comes time to deliver.
You can make longer offers, too. Take a look at your Facebook feed and notice how many times there are ads that take up the entire screen. Some people don’t want to scroll through an entire wall of information before placing an order, especially when the offer isn’t truly irresistible. Others will scroll for days if it means getting a good deal and saving money.
The bottom line is that shorter deals work better in some cases, while longer ones work better in others. The best thing you can do is create a long and short offer for every product or service you’re selling. But if you’re not sure which ones people will respond to the most, leave it up to them! Give them the option of either deal and see which one they choose.
#3 Make Using Your Offer Easy
The easier it is for someone to take advantage of your offer, the more he or she will value it. That means you need to make ordering easy on everyone. Here are some ways you can make sure customers are happy with their experience when they buy from you:
Provide a guarantee so your customers know they’ll get what they pay for. If there’s no guarantee, many customers will still be intimidated and may have second thoughts about their purchase. Those customers may not come back for a very long time — if ever!
Make sure your offer is easy to find and people can see it right away.
Customers should be able to order at any time, day or night.
Conclusion