IT Marketing Sales Copy That Delivers
Marketing has evolved in recent years to become a core function of the business. It’s no longer enough to just sell a product or service, you have to approach your target audience with marketing that’s more personal and persuasive than ever before.
This blog post will give you a few tips on how to make your sales copy more effective by detailing what factors are necessary for this type of marketing. If you want an edge and want your sales pitch to be successful, these tips will help deliver the message of your business and reap the rewards that come with it.
What works, what doesn’t?
One of the most important things to remember about marketing is that you must know what works and what doesn’t. The goal of any marketing campaign is to get someone interested in your product or service. Without knowing why you’re getting the results you are, it can be extremely difficult to decide on which direction your campaign should move in terms of focus. This can make it challenging to determine whether you should spend more on one way of advertising or spend more time focused on another area that may have had better results.
Focus on who is reading your copy.
Some experts believe that between 75-85% of people don’t read your sales copy. However, when you analyze the results of your copy, it’s probably closer to around 60%. If the majority of people are just skimming over your message with no intent on buying or wanting more information, then this may indicate that you need to change up how you write your copy in order for it to be more appealing.
Write for the customers in their mind.
When writing sales copy, think about all of the customers who aren’t thinking about buying from you at all. You need to connect with them and make them think about your product or service in a way that is relevant to their wants and needs. If you can make it seem like it solves a problem that they face, then you’ve accomplished your goal. Whether it’s sticky notes, self-help books or pharmaceuticals, if you can offer a solution for something that someone else may have trouble with, then the sale will follow.
Think of the benefits first, not the features.
When writing sales copy, focus on benefits rather than features. Usually customers dislike ads that advertise what they already have and don’t want to pay more money for something they already have. However, if you highlight the benefits of what you’re offering, it can be less off-putting and more appealing. Think about how someone would benefit from this product or service. For example, “What’s your dream job? You could have it someday with our training program!”
Use stories to create a connection between your customers and your business.
A great way to get someone involved in the sales pitch is to include some type of story in your copy that is relevant to the person you are trying to persuade into buying from you. People like stories because they want to feel like they can relate and connect with those in the story that they are reading or hearing. The goal of your sales pitch is to make a connection for someone.
How to tell a story:
– Be specific: If you use general and ambiguous words, like “learn how to…” or “you can learn how to…” you won’t be able to make a connection with the reader. Keep it as specific and relevant as possible. For example, if what you are selling is high quality, then focus on the benefits of a high-quality product rather than the fact that it is premium quality.
– Use examples: As you can see in the above example, if you’re selling a premium product, it would be wise to focus on the benefits of that quality rather than the fact that it is premium. This can also be done with other features of your product. For example, “Premium quality paper means…” or “Premium quality paper lasts longer…”
– Show how it relates to life. Instead of telling them what the product does, show them how it relates to their life and their needs. For example: “Premium quality means it will last longer than most papers you find on the market.”
– Be funny if possible. Humor and stories go hand-in-hand. If you can incorporate some kind of humorous subject matter into your story, then it can be more memorable and engaging for the person reading it. However, avoid going overboard with writing a “laugh a minute” style of copy because this can be exhausting for the reader to read over and over again. Don’t take yourself or your product too seriously by any means, but don’t use your target audience as an excuse to make fun of anything either.
– Make it personal. Add in some type of personal experience that is relevant to your copy. For example, “I used to be the manager at a high-end steakhouse.” Or “I know what it’s like to handle thousands of files daily and I want to help you make your life easier…” If what you are selling is high quality or premium, then this helps sell that fear of missing out on something great if they don’t buy right away.
– Tie it into guilt: If someone invests in a product or service, they want the return on their investment. However, many people are worried about what they are going to miss out on when they stop investing in something. Use this fear of not getting something great if they don’t buy right away to draw them in and make them want it even more. For example, “If you don’t take action today, you’ll miss out on a proven money-making strategy that can help you double your store sales in just 6 weeks…It will be over before you know it!”
– Never tell them what to do. In order for someone to buy from you, he or she has to decide for themselves that what you are selling is worth the time and money needed for the product.