IT Marketing: Ways to Grow Awareness of Your Company
There are many ways to do marketing, but the one that is most important when it comes to IT marketing is awareness. If you want people to know about your company, then you need to make sure that they can find it. Awareness is what will lead prospective customers and clients, for example potential investors or employees, to your website in the first place so that they can reach out and contact you with an offer of some sort. If you want someone to hire you, then awareness is what will make them take a look at your services.
Then again, if you want someone to become a customer of yours, then you need to make sure that they can find your services as well. If they can't easily find them, then they won't be able to ask for your product or service and they won't become customers. And if they aren't customers or clients, then how are you going to profit from the sale?
The point is that those who would like to get the most out of marketing spend almost as much effort on awareness as they do on creating a product or service. To make marketing of your product or service succeed, you need to do what it takes to get people to know about you.
In this article I will give you five tips for marketing your IT services and products effectively. You can use these tips yourself, or you can post them on your own website and use them as a guide for readers who will be interested in what you have to say about IT marketing.
Here are the five things that will help your IT marketing succeed:
IT Marketing Tip #1: Don't dumb down [your] language.
A lot of beginners in IT marketing speak in terms that are not at all intuitive to someone who is new to technology. This usually makes their content downright incomprehensible.
Examples of this include: "Have you ever upgraded your network yet?" and "If you need help with your wireless network, call us at (800) 345-8342."
In both of these cases, the writer just seems to be asking that people call him so he can charge them for his time. There really isn't anything in these phrases that will tell anyone what it is they are being directed to do when they call up. In the first one, what "network" is it? Is it a LAN, a WAN or an intranet? And what does "upgrade" mean? Is it the same as a "repair" or is it completely different?
After all, if you have never upgraded your network before, then you are just going to be confused by the whole thing.
In the second one (which happens to be a real ad that I saw recently), it seems that someone is offering free wireless networking help. However, when you look into this further, you find out that there really isn't any such thing. They want to sell their services in installing and repairing wireless networks for businesses and homes.
This is a prime example of why you should consider using more clearly defined words to foster better communication. Don't dumb down; use IT Marketing vocabulary instead. This way, you will be sure that your audience will know what you are talking about when you mention certain terms like "network upgrade."
IT Marketing Tip #2: Learn how to write an ad.
If a website or blog post is going to be as successful as it can be, then it must have a well-written body that supports the content that the author is presenting. This can be done by including compelling human-readable content in an ad that is not just a mess of random keywords and text.
This involves understanding how to properly build a body to make sure that your website or blog post will be read. Also, all good content should have a call to action at the end of it. This should be the last thing that your reader will see on the page, so it is precisely where you want to direct them when they read from bottom to top.
If you want people who are interested in IT service marketing to notice you and take action like this, then you need to ensure the tone and structure of your ads looks just like what I am describing here.