IT Marketing: Your Elevator Pitch
In today's digital age, it is more important than ever to be able to pitch yourself and your company in a way that captures an important audience. This is difficult for many people because pitching isn't typically taught in business schools, which means it can be tough going into what could be an important meeting without a plan. However, there are some simple tips that you can use when you have no idea what to say at the start of a conversation.
Here are some 10 simple ways to get yourself into the optimal position when pitching.
Let's start with the most important aspect of any pitch: why you are pitching in the first place;
1. Be enthusiastic, friendly and enthusiastic – Every time a businessperson is reading, it is important to approach them as a person who loves their job and loves selling themselves to people who can help them succeed. If you do your job well, you should be able to sell it without resorting to hard sell tactics, but there's no harm in saying the right thing no matter what.
2. Keep it simple – Try to keep your elevator pitch as simple as possible, and don't feel like you have to try too hard. Most people will appreciate knowing enough about your business to get a sense of whether they can help, but there's no reason to start dropping buzzwords and acronyms if you don't know them. If you are passionate about the product, it will come through your voice.
3. Connect with the listener – In the same way that you want to build a good rapport with someone before meeting them in person, it is important for an elevator pitch for a salesperson or manager seeking investors or funding. If you can understand and relate to your listener, you are more likely to be successful.
4. Make it memorable – The more memorable your pitch is, the better chance that it will get the person to put a dollar towards your idea or product. A great example of this is of the PayPal elevator pitch, which went viral over the internet after they chose an elevator as the best way to introduce themselves.
5. Be specific – Of course, it can be difficult to explain yourself in only a few sentences, but try at least mentioning as many details about your idea as possible. For example: "We are starting a platform for food delivery. Our main focus is on New York, but we will be rolling out to other cities."
6. Stay positive – You may have a lot of ideas or have had challenges or have had great experiences in your field, but it's important to remember that new businesses are almost never successful right away. It is important to stay focused on the positive and not let any setbacks get the best of you. If you can keep your mind from wandering off and fantasizing about the situation being different, it will make things much easier for everyone involved.
7. Observe – All businesses have different techniques and approaches that work, but the best way to get a feel for what is effective in your industry or in your particular situation is to watch people around you. The more you can observe them and pick up on things that they do, the better prepared you will be when it's your turn to pitch.
8. Look confident – Even if this is not a time for confidence, you should be able to sell yourself with confidence, no matter what the conversation is about. Any successful pitch starts with a confident person conveying their idea clearly, and the same principles that are applied when speaking will also apply to your pitch as well.
9. Stay positive – Always stay positive and look forward. If you know that the idea you are pitching is not going to be successful, you should really think about dropping it. In the end, it will be less painful for everyone if you don't drag it out and try to make something work when it's obvious that it's not.
10. Remember your elevator pitch – Your elevator pitch should be simple, memorable and positive, no matter what the idea is or how far along in development you are. It may take a few tries to get right so give yourself some time and don't let a fear of failure get in the way of being honest with yourself about whether or not your product is working.
Conclusion
In the end, an elevator pitch should be a simple explanation that captures as much of your concept as possible while keeping it as positive and memorable as possible. If you can really capture the essence of what you are selling in a few sentences, you will be much more likely to succeed.
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