Jumpstart Your Marketing With The “Rule of 5”
Jumpstart Your Marketing With The “Rule of 5”
There are so many great things about the internet, but when it comes to marketing, one of the best perks is that it’s hyper-targetable. In other words, you can go into any industry and find out who’s doing what and where your competitors are coming up short with just a few clicks.
That said, we're going to give you 5 quick tips on how to use the power of internet search engines for your own benefit. We'll call it the “Rule of 5”.
Before we get started, we want you to keep in mind that our aim is to help you generate leads and increase customer interest in your business. If you're already doing a great job with generating leads, then move on!
1. Google: The All-Knowing Search Engine
Most likely, if you’re reading this, then you’re familiar with the search engine giant, Google . That said, let's talk about what else this digital giant can do for your business. Google has an option that allows users to search for images. When Google started offering this feature back in 2010, we didn't think much of it. After all, who needs a search engine to look for images?
Well, that great photo tool is still in full use by Internet marketers today. So why are we even talking about it? Let us show you.
Do you have beautiful photos on your website? If so, what's the best way to get those images out there? If you’re not using Google Images (it’s easy), then it can be really difficult to find and promote your images on the web. Just doing one page of search results isn't going to cut it either if people have to sort through thousands of links.
So, if you want to promote your images on the web, there's an easy way to do so.
All you need to do is set up a free Google account and then search for your image in the search bar at the top of any Google page (such as www.google.com/images). When you do so, a box pops up with information about the photo and where else it has appeared on the web. In addition, it gives you information about other people who have used that image. Clicking on a link takes you to the page where that image is being used. If you want, you can build and organize a photo gallery on the Google website.
There are thousands of images across the world that are ready to be used via this feature (not all are free to use). You can also set your own business images free for people to use so they can come to your site via their Google search. This one is easy and might be the most important tip we'll share with you today.
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