Keeping Your Customers Through Loyalty Marketing
"Loyalty marketing is a part of the overall marketing mix that helps to keep customers and increase satisfaction, loyalty, and retention," says Jon Loomer. "It's less about immediate gratification for the customer as it is about long term interest in the brand."
What does this mean? Loyalty marketing is focused on building a kind of relationship with consumers so that they see your company as more than just another retailer. It differs from traditional forms of marketing because it focuses on the customers' needs; proactively trying to find out how they want to be spoken to and what aspects they value most while they are shopping.
For retailers like yourself, the concept of loyalty marketing is kind of daunting because you don't know what your customers want and are not expecting to be sold to on a regular basis. This is where you also have to be able to offer something that keeps your customers coming back and wanting more. If you can offer helpful information, an easy checkout process and a way for them to tell their friends about your store, then this shows that you are doing everything right.
"SLA (service-level agreement) tracking is another aspect of loyalty marketing," adds Jon Loomer. "You may have a set of services or policies that define the level of service or quality standards that are being met by your company. The metrics being used could be customer complaints, calls to a hotline, or many other metrics."
Customer satisfaction is a big deal. If your customers leave dissatisfied with your product, service or company then that makes you seem like a bad company and it may lead them to look for companies who are more appealing towards them. This is why you need to offer the best customer service when it comes to loyalty marketing.
"Taking action on those metrics can help your business create better relationships with your customers that will lead to repeat sales," says Jon Loomer. "A common mistake that many companies make is using loyalty marketing as an advertising campaign because they only want to focus on the most current customers. But, instead of developing a new customer, loyalty marketing is about retaining current customers."
If you want loyal customers who come back to your store and purchase from you again and again, then focus on giving them as much useful information as possible. Give them what they want when they want it so that you can build a better relationship with them. If you're looking for more info on how to develop this kind of campaign for your company then feel free to contact me today!
3 Ways To Use Social Media To Boost Your Business Brand Online! [ARTICLE START]
The internet has become the new way for people to find businesses online. This method has taken people away from using Yellow Pages and other forms of books to find businesses. It is the process that has made way for the development of many businesses and platforms for people to find business. When it comes to business, it is the use of social media that has helped companies create websites, pages and profiles on different social media platforms to boost their brands online. Here are 3 ways that you can use social media to help boost your business brand online: 1. Develop a Business Website Your website is your first impression. It is the first thing that people see when they come to you looking for what you have to offer. Therefore, if your website is well developed and looks good, then it shows that you are a professional person who knows what they are doing. For example, if you have a real estate agency and your website is well developed and filled with relevant information, then this will show potential clients things like: - That you know what you are doing - Where to find your company contact information - What your company offers (properties you have for sale) - Your company's name and logo It is important that when people come to your website, they know exactly who are. It is important to have your contact information clearly displayed on your website and make sure that you keep it updated. By having a well-developed business website, it shows potential clients that your company is professional and has an image of what they have to offer that is reliable. 2. Use Social Media Platforms to Network with Your Customers Another way you can use social media platforms to boost your business brand online is by connecting with customers in their preferred social media applications. This will allow you to tap into potential customers and possibly turn them into loyal ones who come back for more. You can connect with your customers by sending them personal messages, DM's, or even emails. Social media platforms are a great way to get to know your clients and find out what they want. It is a way you can network with them and learn more about their preferences. 3. Keep Your Social Media Up To Date Another way you can boost your business brand online is by keeping social media updates up to date. This means that every time you make an update on your social profiles, blogs or updates in general, do it as often as possible. If you wait too long in between each update, then it shows that you are not professional and do not care about what people think about you online.
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Top Tips To Create A Successful Launch of Your Mobile App [ARTICLE START]
Launching a mobile app is no easy task. You have to consider many factors if you want your launch to be successful. In order to create an effective launch, you need to make sure that there are many things that you have planned out and executed flawlessly. If you have an app in mind already and want some tips on how to launch it successfully, then here are some tips that can help: 1. Create a marketing plan (if you haven't already) To create an effective mobile app launch, make sure that you create a marketing plan before the app has been built so that it can help guide the process of your launch.