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 Making Amazing Brochures

There are two kinds of people in this world: People who think that making brochures is a tedious, thankless chore and those who actually enjoy the process. If you're one of the lucky ones, then you've come to the right article. In this post we'll share all our tips on how to make amazing brochures. Keep reading!

Brochures are often used by companies, startups and small businesses to share their products or services with potential customers. Brochure printing can be done in large quantities or at smaller quantities for marketing campaigns where your goal might be just to deliver 1-2 copies of your brochure.

There is a lot of competition out there, so don't let your brochures be generic and boring. Think about the purpose of your brochure and make sure it meets that goal. If you are providing a service, show testimonials and previous customer feedback to build credibility with potential customers.

Below we share some tips that can help you make amazing brochures:

1) Plan your content carefully

For example, if you're writing a document to advertise your pet-sitting service, then why not write about the benefits of hiring you versus other companies? If you're selling a product or service, focus on the benefits it brings instead of what makes it different from its competitors. If you're selling a product, show a completely different product or display brochures from competitors. For example, if you're an e-commerce store, you might want to find another way to showcase the features of your product other than just showing the price.

2) Never use stock photos or text unless necessary

I know you might have used stock images for your brochure as a budget option, but it's something that is never on purpose. If it's unacceptable or unprofessional for your customers to see it in person, then make sure that such content is removed from your brochure.

3) Use high-quality images

Most brochure printers will have an image quality checklist that you can use to make sure your images are in high quality. If you would like to avoid this step, do a quick Google search for 'image resolution' and find out the right dimensions and file type for each of your images. The best option is to hire a graphic designer to create these images for you. You can then select the right resolution yourself.

4) Never use more than 3 fonts on a page, especially in large sizes!

When it comes to fonts, choose carefully and be aware of their purpose. If you're designing a brochure for a customer, then try to be as specific and descriptive as possible. For example: if you're writing about how to use a product, then go for a simple font that is easy to read. If you want to create a more artistic look for your brochure, then use one or two fonts of your liking. Never go overboard with the amount of fonts you use on the page.

5) Give it some color!

Color is what makes your brochures memorable and different from its competitors. Color can give great life to photographs and graphics in your brochures which can help define the taste of your business and clients. Colors can also give a sense of personality to your content, which will make your customers feel at home and excited to be receiving the content.

6) Use a layout that is easy to read and focus on one point

Brochures are often set up with images, text and graphics all over the page. To make your brochure more memorable and inviting, you should try using a theme that is focused on one point. For example: if you're selling a product, then you might want to use imagery that clearly shows how your product works or no image at all. If you are providing services, you might want to use a layout that focuses on the service itself.

7) Keep it simple but professional

Try to avoid using big fonts and colors that may take your customers away from reading your content. Most likely they'll look at it and walk away without giving it a second glance. It's important that the colors of your brochure are eye-catching but not distracting or make your customers feel overwhelmed. Try to keep this in mind when using the colors throughout your brochure: if you start with too much color, then your images will not stand out enough in contrast.

Go beyond just making amazing brochures: Learn how to go from concept ideas to final product. These free resources, whether you're designing brochures or not, will help you learn how to save yourself time, money and frustration when designing.

Here are some additional articles that we think you'll love:

Connecting With Your Customers: 6 Tips For Making Amazing Brochures was originally posted on DesignCrowd Blog . DesignCrowd is the world's largest graphic design marketplace. We provide thousands of high-quality, affordable graphic design templates to creators around the world. Designers compete for your business and you choose who wins. And the best part? The winner is YOU, and you get a high-quality design, quickly. Try DesignCrowd today!

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This post was originally published on http://www.copight.com/2016/09/how-to-make-amazing-brochures.html?m=1. Copying the text above will embed the image into your page. See original post here: http://www.copight.

Conclusion

If you want to come out at the top of your competition, then try to make your brochures stand out with color and design. Focus on what works for you and your customers. If you are having a hard time getting inspiration, try using our list of brochure design templates and see which ones fit the look that you're going for.