Making a Big Change
Making a Big Change in Your Business
When it comes to networking with clients, customers, and other people in the business world, having a good impression is vital. There are many ways that your business card and letterhead can help you make a good first impression. Here are some of the top strategies you ought to consider before starting anything new with regards to your business card or letterhead layouts.
1 - Classify This Individual as a Closer: Someone who wants closure on their issue or question they have with you will stay in contact until they get what they need. They can also be someone that is willing to wait for better times because these types of people understand value. They are willing to wait until the right time because it will save them money in the future. If they have time invested in you and your business it makes it more likely that they will become a client. Closers are also the people who can leave their job at any time without worrying because they have another income stream.
2 - I Want Them to Tell Me What They Want: This is someone that may not be a must-have client but if you build a relationship with them, they can still do some good for you. For example, if they are coming to you looking for information, they can tell you what they need and your relationship with them will be stronger. They won't feel as obligated to ask for anything from you in the future so don't take their words for granted. If a clincher has a question, try to guide him or her towards what's most beneficial for your business.
3 - Claim This Individual as an Expert: If someone is an expert in something that has links to your business or services, then isolate that particular item or person by using their name on the card. This person can be someone that is well known or a personal expert on the subject matter at hand. Don't overdo it because experts don't want a halo around their head; they just know that they have valuable information. You especially need to isolate those that are very well-known with the public or have a high amount of influence in their field.
4 - Show This Individual They're Number One: For someone to become your number one client, give them an incentive if they buy any additional products or services. Giving them an additional discount will also accelerate this process. You can also show them some kind of special recognition, like being on your monthly newsletter or VIP list when it comes to invitations or rewards programs.
5 - Position This Individual Higher or Lower in the Organization: If you're above someone else as far as the business is concerned, then you can use their name on your business card. If you're below, then you can use their name but put theirs on first. For example, if someone is responsible for over 100 people, they don't want to be lower than those they oversee. You should also make sure that they are organized and have a plan before making major decisions.
6 - Show this Individual They're a Problem Solver: You can make this person feel like a problem solver by putting them in charge of a task or issue that has to be done and giving them some kind of special recognition for doing so. For example, if you had a receptionist, you could give them the responsibility for greeting everyone that comes in the front door.
7 - Give This Individual Something Worthwhile: If you want to keep this person around and make them feel valued, then give them something of value. For example, if they're coming to you for information, then offer them some additional information that's worth having, like resources or money-saving techniques. This will also reinforce your relationship with him or her and they may feel indebted to receive something from you when they leave your company. If someone is coming over from a competitor's company, then offer incentives related to them as a reward for coming over to yours.
8 - Show This Individual They're Number One: If you want a client to become your number one client, then have them placed on the top of the list. If they buy more from you, this will happen. By putting them in a higher position, they won't feel low and will feel more respected. This will also make them want to buy more from you because they associate that with your business's overall success. However, if they're already your number one client and it's just not working out, don't be afraid to give them special treatment until you get things right again.
Conclusion
Marketing on the Internet is a way to reach potential customers and start building your business. There are many things that need to be taken into consideration when doing business on the internet. One of the most important things to do would be to have a good deck design and then have some kind of application that goes with it. It is also important to update your site frequently, even if you make only occasional changes to your site, keep the content short and easily readable, because people will quickly close their browsers if they think they are wasting their time.
Tags:
Making a Big Change