Making The Most Of Your Direct Selling Holiday Season
This post is going to cover how to make the most of your Direct Selling holiday season. We're going to talk about how much can you expect, how long it lasts and what are the top ways to network for this special time of year. Let's get started!
The holiday season can bring out the best in everyone - and that includes your customers and prospects. It's also a great time for you as a Direct Seller! You'll want to take advantage of these opportunities by gearing up with some tips that will help you make the most out of this festive period. We'll be covering the basics, financials, marketing strategies, mentoring tips and some social media guidelines for this magical time of year. Let's get started!
How Much Can You Expect?
While your company probably already has a good idea how much you can expect to make during this season, here's a breakdown on average based on the industry that you are in. It also takes into account the holidays, end of year and all of the festivities that come with it, including Black Friday and Cyber Monday.
Holiday Season Income: $845
End-of-Year Income: $2,400
If you properly prepare your Direct Selling business it will not only be easier to navigate this time of year, but you'll also be able to make your holiday season even more profitable than your year-round income. If you have any questions about the holiday season, what products are best for this time of year or anything else related to Direct Selling in general, post a comment below. We'll do our best to answer it!
How Long Does It Last?
Each industry has a different view on the season, but most Direct Sellers see it as starting somewhere between the middle to end of October and ending sometime around April or May (inclusive). This is based on the peak selling months which are December, January and February. Some companies have certain products that can be sold all year round, but for the most part this is when most Direct Selling companies will focus their efforts in order to increase sales. Your company may have its own views on timing and duration of this period so make sure you check with your upline or company leadership.
Top Holiday Tips
Holidays are a great time to boost your sales and bring in new customers, so be sure to take advantage of them! Here's some tips from the Direct Selling Association (DSA) on how you can make the most out of the holiday season:
• Increase Your Marketing Efforts - The holidays are a great time to spend more marketing dollars in order to get more customers. Keep in mind that it's not always about spending money - creativity and hard work have their own rewards. There are many ways you can market yourself during this time, depending on what works best for your business. Be sure to take advantage of the magic of this season and the holidays, as well as their marketing potential.
• Use Social Media - If you're not already using social media, now's a great time to start. Make sure you post regularly on your company and personal social media accounts. You can also host a contest through social media or host a special promotion only available via your account on sites like Facebook, Twitter or Instagram. The holidays are also a great time to feature stories about your customers or clients who enjoy your products and services - this will benefit you in more ways than one.
• Be Generous - The holidays are a time when most people get generous. Give your customers and prospects a reason to give back by being generous with your company during the holiday season. If you have a goal in mind, find ways that you can help others with this goal and give gifts based on it. This will help motivate customers to pledge more profit towards their success towards their goal. The holidays also provide a great time to review the successes of the past year and how you can improve on that next year, including what areas need attention.
• Plan Ahead - Don't wait until the last minute to start your marketing efforts. Being prepared and having a game plan will help you, especially when it comes to marketing your business. There's so many opportunities to market your business during this time of year, especially with Black Friday and Cyber Monday. Make sure you have a winning strategy that will benefit your customers and prospects.
• Form Special Teams - If you have a team of Direct Sellers at any level in your company, form teams for the holidays or special campaigns related to the holiday season. You can form teams with an age group focus like adults or kids, or even different products based on interest like cosmetics or jewelry based gifts (for adults). These teams can be formed for the entire holiday season or just for the holidays. You can even form teams that focus on specific holidays in the year like Valentine's Day, Mother's Day and Father's Day.
• Get Creative - There are so many ways to market your business during this time of year, this is a great time to really get creative with your marketing. You have unlimited ideas and you should try them out! For example you could make custom cards with company logos and/or pictures - these make great holiday gifts (for customers and prospects) as well as rewards. Or you could organize an online gift exchange where people send a gift in your name and they receive a gift at the same time (e.g.
Conclusion
The holidays are a great time of year, not only because you're able to provide your customers and prospects with something they truly appreciate but because it provides you with the opportunity to increase your income. By using these tips you will be able to capitalize on this period and take full advantage of it. Remember, the holiday season is a time to celebrate but also a time to get busy and make money.