Better Information Retention

 

 Marketing Brain Trust

Nowadays, marketing has been taken over by many teams that study what the customer wants and needs. But there is still a place for one-person shops. The marketer can be there to evolve with the trends of marketing, making sure that the product never falls behind. These are both aspects of Marketing Brain Trust.

To fully understand the concept of Marketing Brain Trust, one needs to understand what a Brain Trust is. The first recorded use of the term "brain trust" came from a 1936 newspaper article. The term was used to refer to a group of people chosen for certain tasks by a president. The term has been used in politics, art, and war. A cognitive process has also been noted where there is an allocation of resources from an individual's own cognitive processing time, which can be called "brain time", to tasks that require allocation on behalf of others (e.g., when allocating mental processes). In a business context, the term brain trust is used to describe a group of people whose function is to provide recommendations on a product or service. In the medical field, the concept of a 'brain trust' has been used to describe professional groups that offer complementary views on a contentious issue.

Conceptually different from these situations is Marketing Brain Trust more commonly described in the area of marketing as designers, creatives and strategists who research trends, market consumers' wants and needs and look at price, package and promotion.

The Marketing Brain Trust is made up of: 

Marketing Brain Trust plays a vital role in shaping product strategy and innovation. The members of a Marketing Brain Trust are primarily responsible for the overall brand strategy. They bring a fresh look to the organization and create new decisions that identify new growth opportunities.

Marketing Brain Trust is also described as having: 

-a central collection point for all information about the brand, including competitors' activities, media coverage and comments from customers. The primary role of this group is to advise senior management and give recommendations on how the business is performing based on public opinion, analyst reports, customer media reaction and other information that lends itself to quantifying performance.