Marketing Expert Rod Stinson Introduces The One Step System
Hi! I'm Rod Stinson. I'm a marketer and I've been doing this for over 10 years. Thanks to my experience, I can show you how to market your business in just 1 step. That's right - ONE-STEP!
At first, that might sound like an outrageous claim - but it really isn't. You see, for the past decade marketing has evolved at such a rapid rate that there has never been a better time to get ahead of your competition and get more leads with less effort. If you want to know more about how this works, then keep reading...
What's the secret to effective marketing?
The answer lies in a special technique called building rapport. The concept of building rapport is essential to successful marketing, but you'd be surprised by how many marketers don't know the basics of this powerful technique. That's why I've created this step-by-step system to teach you all the tricks of the trade and get you started making more money right away. If you've been wondering "how do I sell an ebook effectively", then look no further - read on!
Here's what my plan will show you:
Step 1: Identify your target audience and write down your ideal customer profile. (Yes, even if you're a personal trainer or barber. This will help you clarify what you're selling and find the right customers that want your product or service.)
Step 2: Identify your ideal customer's "pain points" and write down what they want to hear. (If you can address their needs and make them feel like their pain is really something that you can eliminate or solve, then they'll be more likely to buy from you.)
Step 3: Establish rapport with your potential customers. (This is an essential step in the process of building trust and getting people to take action.)
Step 4: Turn a cold lead into a hot lead by establishing "rapport building" as your key selling skill. (The best accountants, lawyers and doctors all use rapport building techniques.)
Step 5: Generate more leads by using an amazing sales technique called "cold calling" and convince them to take action right away. (Many of the country's best salespeople rely on this technique, so you can too.)
Step 6: Turn your hot leads into cash by offering a good product or service at a fair price (even if you're a one-person operation).
And that's not all! I'll show you how to turn your leads into recurring customers by getting them to try out your products or services on my "try it free" plan.
Building rapport is a skill that can be learned. I can show you how to do it and put you on the road to success!
Let me ask you - would you like to learn how to market your business with just one step? If so, then contact me for my FREE 1-step marketing system . You can take advantage of my years of experience in marketing and get started TODAY!
Best wishes, Rod Stinson rod@my1stepmarketing.com (click here for contact information) [ARTICLE END]
PERSONAL CONNECTION: When writing a sales copy, YOU should be selling YOURSELF and YOUR product. The copy above is an example of how a personal connection to the reader can make all the difference.
You see, there are two kinds of sales - direct and indirect. Direct sales are when you personally relate to your customer through your offer (information, products or services). Indirect sales are when you market your product or service indirectly. In an indirect sale, you indirectly market through advertising (television, radio, etc.), marketing literature; or endorsements by other people in a field similar to yours.
The following story is an example of how a personal touch makes all the difference.
Just one year ago, a little boy named Jack and his salesman father were playing together on the front porch of their home in Pasadena, California. Jack found an old baseball glove under a bush and wanted to throw it around. His father told him that it was broken. "But dad," said the little boy, "Life is supposed to be fun." The father agreed that it was true, but the glove was not broken. He took his son inside to show him some of the other sports memorabilia he had in his office. Soon Jack's interest in baseball waned as he got lost in older things. A month later, his father was getting ready for work as did Jack at about eight o'clock in the morning.
Conclusion: This story was written to sell a product. The product being sold was the idea of playing baseball with your son in your backyard. The sales copywriter used emotional connection with Jack and his father to create a real desire for his product.
The sales copywriter moved the reader's attention from the product to the emotional connection between father and son. People want to feel emotional connections with others and often buy things that allow them to be more connected, such as family photos, memory books, etc.
Wouldn't you like to learn the SECRET FORMULA that allows anyone - no matter what their level of experience - to write high converting sales copy in under 15 minutes? Read on for more information about how it works...