Marketing Success – How to get over that first hill and start making some real money!
Marketing Success – How to get over that first hill and start making some real money!
With the growing popularity of technology, it is no surprise that computer repair companies like PC Doctor are experiencing a boom in business. But keep in mind that success comes with its own set of challenges and hurdles, especially with so many different marketing tactics to choose from!
In this blog post we’re going to focus on what types of marketing techniques work for PC repair companies and why, as well as which ones are more likely to fail. By understanding these failures better and why they happen, you can avoid them in the future.
The big mistake most computer repair businesses make is that they spread themselves too thin when it comes to marketing. They spend hours upon hours creating online ads, doing SEO optimization, posting on social media and forums, and even pay for expensive advertising campaigns. And yet all of this effort doesn’t produce any revenue. Why?
It’s simple. Most of these efforts are not focused on making sales or generating leads. They are focused on branding and building credibility. While these efforts are important, they will not pay the bills or pay for your next vacation.
To get over that first hill of success and keep it rolling, you need to focus more of your efforts on getting leads, making sales and turning customers into repeat business. This is a completely different mindset than most computer repair techs have, but this is exactly what separates the successes from the failures in our industry.
The key to success when marketing your computer repair business online (or off) is learning how to convert website visitors or leads into paying customers. And the key to doing this is to understand what types of marketing tactics are most likely to convert.
Below are the different marketing tactics you can use to market your computer repair business. Keep in mind there is no “right” answer, but rather a different approach that works better for each individual business. That being said, we’re going to do our best at separating the good from the bad when choosing which marketing tools work best for you and your company as a whole.
Written Marketing/Press Releases – This is another one of those tried -and-true techniques that almost every small or new business uses when they first start out. It is the most inexpensive marketing strategy out there, and has the highest conversion rate. That being said, because of its cost to produce and low “cool factor”, it is not a suitable tactic for later on down the road in your company’s life cycle. That’s why we recommend using this type of marketing early on when starting up.
Why it works: This type of press release or online content provides asset protection and gives you free, high-quality backlinks that can improve your search engine rankings. This can also lead to more traffic to your website, which increases contacts and leads.
Why it may fail: Because this is a very basic form of marketing, it can easily be overlooked if not done properly. This is why you should invest in a professional writer and editor to produce this content for you. Also, it tends to have less overall impact over time because search engines find them less valuable. In addition, there have also been reports that Google and other search engines are now penalizing these types of backlinks as they tend to be spammy in nature.
Social Media – Social media sites such as Facebook, Twitter and LinkedIn are great tools for attracting new customers and generating leads. This method is also one of the most affordable forms of marketing available. However, there are many misconceptions about social media that tend to lower its effectiveness.
Why it works: Social media platforms have a built-in audience and it is cheap (usually free). It can also be used as a lead generation tool by posting special offers and discounts, or even giving away free products or services.
Why it may fail: The biggest problem with social media marketing is that it takes time and a lot of effort to truly generate substantial leads. You need to be able to post regularly with compelling content, which can take up a lot of your time. In addition, social media platforms are also prone to being hacked and having your account suspended by the platform itself. This is something you want to avoid at all costs!
This doesn’t necessarily mean you should ignore social media completely. It’s just not a good option for lead generation or closing the sale early on. Instead, try focusing on social media as a contributor to your website and other traditional marketing efforts such as press releases, local events, ads and even websites with landing pages that tie back directly to social media profiles.
Advertising – This method is usually referred to as “search engine optimization” or SEO. While it’s true that there are many factors that go into search engine rankings, the biggest part of ranking a website is backlinks and content. In fact, the more quality links pointing to your site from other websites and blogs, the higher you will rank.
Why it works: This is one of the most proven methods for generating leads and making sales. Because it is so powerful, advertising is also one of the most expensive measures you can use for marketing your computer repair business.