Marketing With A Custom Postcard
A postcard is basically just a piece of paper that you can write on – there's nothing special about it other than the fact that it's something you can drop off in someone's mail slot. While they're not exactly the most efficient marketing tools, custom postcards can be remarkably effective. They're usually cheap to create, easy to do, and people love feeling like they've received a personal message (which means your brand will feel like a friend to them).
However, there are some things that you should know before getting started. First of all: keep your content short! This way, the recipient doesn't get bored or impatient with what you have to say and walks away from reading your postcard. Just like all other types of marketing, simplicity is key.
Secondly: always include your contact information and/or a business card. You can add this information to the back of your postcard in the text box or print it on the back side of the postcard and include a small piece of paper with contact information. That way, people can easily take action, whether that's by filling out your web form or giving you their email address (for you to use on future marketing activities).
Last but not least: make sure that you don't repeat yourself too much. Every time you send out a postcard about your company, it might start to lose its effectiveness because people will think they've seen it all before. You can always use the postcard format to give testimonials or use it to promote a new product, since people won't be reading it twice.
So what are you waiting for? Put on your marketing hat and create a postcard today!
Title: Leveraging Postcards On The Cheap [ARTICLE START]
Postcards are one of the cheapest forms of direct mail anywhere in the world. Unfortunately, there is still no good method for generating bulk mailings with postcards. Here is how you can create your own customized postcard catalogs and turn them into profitable business tools:
1) Create a Marketing Plan: Think about what kind of promotional campaigns you could offer through your business. These should be in line with what your customers want to hear. Remember the golden rule of marketing: the more you test, the more you improve. If you're not sure what kind of promotional campaigns will work, then ask your target audience. Satisfied clients or word-of-mouth is a sure bet these days and they will gladly share their experiences with their friends and colleagues.
2) Receive Your Postcard List: You can get as many postcards as possible from your local postal office where you need to ship out your catalogs. You can also request postcards from a company like Mailing Postcard World .
3) Create Your Marketing Plan: Use your postcard list to create an outline of the promotions you plan to utilize. Using our example, we created a promotional catalog that featured local retail stores, tax preparation services and credit card companies. Once you have your outline, it's time to send out your postcards!
4) Get Fulfillment: The best way for your customers to receive their postcard is by inserting them in their mail box (the reasoning being that if your postcard is not in the same spot as other inserts, it's more likely that they'll take action). You can do this by including a peel-off sticky note on your postcard that gives the customer the option to drop them in their mail box. However, if you want to send out your postcards without asking for action from the customer, you can simply use some local promotion such as newspaper ads and grab the addresses of all interested parties.
5) Starting Results: Once you've sent out your postcards, it's time for results! If you've done everything right, then you should start seeing profits in no time! Remember to test all of your methods so that you find what works best for your business and customer base.
Title: Make Your Postcard Marketing Work For You [ARTICLE START]
I have received hundreds of hundreds of post cards in the past few months, so I have been paying close attention to what works and what does not. I have found that there are three primary reasons why your post card marketing will not work for you. 1) Too Long: Post cards should be no longer than one page. 2) Repetitive: Be sure you don't send the same post card to people who already receive yours. 3) Not Targeted Enough: Be sure you send your post card to people in your target market, otherwise it will never work.