Marketing Your Business The Right Way.
Marketing your business and growing your customer base is an important step for any business. This can be difficult if you don’t have the knowledge to do so. In order to get the most out of your marketing efforts, there are a few tips you should follow.
We’ve put together this ultimate guide on how to market a business and grow your customer base so you can learn more about what it takes to succeed in today’s competitive landscape. Don’t let yourself fall behind! From competitor analysis to evaluating ROI, we cover everything in-between.
Download this eBook now to learn how to market your business the right way!
Table of Contents:
Your business is doing well and you have more customers than you can handle. You need to hire some more employees, but where do you find them? This guide will help you find the best professionals for your business.
Finding Employees Explained.
The first step of hiring new people is knowing where to look for them. There are a number of different places you can go to find employees, such as job sites, recruiters and referral programs. This guide covers all of these avenues so that no stone goes unturned when you’re looking for new hires. Download this eBook now to learn how to find the best employees for your business!
Table of Contents:
1. Job Sites & Recruiters.
It’s easy to find a candidate on a job site or through a recruiter, but there can be some downsides with using these avenues. This chapter covers where you can go to find candidates with no strings attached, and which sites and recruiters can work best for your business.
2. Referral Program.
A referral program is another great way to get new staff members, but they’re difficult to implement in your company culture and size of business. This guide helps you get a referral program set up the right way so you can learn how to get the most from your employees.
3. Employee Handbook.
A great place to start when hiring employees is creating an employee handbook. This guide covers creating and implementing an employee handbook in your business, while also covering things like what it should include, who needs to be aware of it and how to modify it as business changes.
Download this eBook now to learn how to hire new employees in your company!
Chapter 2: Client List & Referral Program
Back in Chapter 1 we saw that in order for your company to grow, there are a few issues you need to take care of first. Your client list and referral program are a few of the most important pieces to check off the list.
This chapter focuses on things like what a referral program is, how to set one up in your business, how you should use it and how it can benefit your business. It also takes a look at finding clients, which is a great way to expand your customer base.
Table of Contents:
Referral Programs & Client List Management Explained.
The first thing that needs to happen before you can complete your client list or refer clients is managing it correctly. There are a few ways you can do this, such as having an email list or making an Excel document. This guide covers all of these options and more so you know how to manage your client list effectively.
Table of Contents:
1. Email List.
2. Excel Spreadsheet
3. Client Relationship Management Software (CRM)
Finding Clients & Referrals Explained.
The next step in growing your business is finding clients and referrals for your business, but what’s the best way to go about doing so? We cover a number of different ways you can find clients, as well as how to effectively use referrals when growing your business.
Table of Contents:
1. Referrals.
2. Social Media Marketing.
3. Email Marketing.
4. Advertising & Promotional Materials.
Download this eBook now to learn how to manage your client list and get new clients!
Chapter 3: Website & SEO
Your website is one of the most important things you have when it comes to growing your business, which is why you need to make sure it works properly and you’ve done everything right when building it out or redesigning it in the future.
In this chapter we cover how to set up a website from the ground up, what features it should have and what your business website should look like. We also cover how you can optimize your site for search engines, which is important for when people search for your business online.
Table of Contents:
1. Website Basics Explained.
2. Choosing a Web Hosting Company & Domain Name Registration.
3. Setting Up Your Website’s Navigation & Page Layout.
4. Creating a Meta Tag for Search Engine Optimization.
Website Promotion & SEO Explained.
The third step in growing your business is promoting your website through the use of search engine optimization or SEO. This chapter covers how to promote your site and make sure it’s visible in Google search results and other web directories like Yelp, so you can get more business!
Table of Contents:
1. SEO Basics Explained.
2. How to Get Your Site Featured on Google Search Results Pages (SERPs).
Conclusion
Part 3: Business Strategy & Strategy Template
Chapter 4: Starting a New Business
The first step when starting a new business is getting all of the proper paperwork done. This chapter shows you where to go and how to fill out everything you need. The second step is also important, which is deciding what you’re going to sell and who your customers will be. And the last thing we need to cover in this chapter is how much it’s going to cost in monthly expenses and why it’s so important that you do.
Table of Contents:
1. Starting a New Business Explained.
2. Where To Go & How To Fill Out The Paperwork.