Marketing Your Business Website On A Budget
How much do you spend on advertising your business website every month?
The answer is either too expensive or not enough – probably both. Well, if you are looking to promote your website without breaking the bank, here are some tips that will help save you some cash while getting more bang.
As marketers know all too well, the cost of marketing can easily outpace the profits made from a website. The good news is that there are ways to cut costs and still have great results when it comes to promoting a business site. Most people have heard about SEO techniques for search engine optimization but don’t often work on these tactics because they may be costly or time-consuming in some way. In fact, there are plenty of ways to market a website that don’t cost money at all.
The most common marketing techniques used in web marketing are:
Content Marketing
One of the easiest and best examples of content marketing is blog posts. The key is to find a way to give your audience quality information that would result in them coming back again and again. Regular posts with new information can lead to repeat visitors, which is the goal of content marketing. Whether it's through blogging, articles or other forms, try creating high quality content that isn't always promotional in nature. If you do use promotional components, be sure to use them strategically as opposed to trying to sell every bit of information on your site.
Social Media
Depending on your business, social media may or may not be a major component of any digital marketing plan. However, it's not a bad idea to have social media accounts associated with a business site. Not only does this give you a way to share new information and engage with customers, it also gives you another way to build your search engine ranking. If you post enough quality content that is indexed by search engines and receives appropriate engagement via shares, likes and comments, then your site will rise up the page in Google searches for relevant keywords.
Video Marketing
When selling products or services online, most people don't jump for joy at the idea of watching videos about those same items. However, videos can be a very effective way to market a business website. Keep it short and sweet. Make sure you cover the main points of whatever your video is about and try not to ramble on or jump around from point to point too much, as people will lose interest quickly.
Social Bookmarking
This term might be unfamiliar to some people but it's still one of the best ways to market a website for free. Social bookmarking sites like Digg, Reddit, StumbleUpon and Delicious are all examples of sites that allow users to submit links or entire pages from your site so other users can come across it through those venues. It might not seem like something that is effective at first, but with enough bookmarking and voting up of your links by other users, you can get more traffic from this technique.
Don't expect these methods to bring in results overnight. It takes time to get noticed and for your site to start rising up the search engine rankings. However, before you know it, you will be seeing results that are going to make the time and effort well worth it.
Taking care of the little things can add up to a big difference over time when you’re marketing a business website. For example, don’t worry about your site being up to date all the time. As long as it's not a major list of things that you have to update and change, you can let it sit for awhile before touching it. Try setting a schedule for website updates – in terms of pages or weeks, then do them consistently.
Also, if you've got stock images on your site and they aren't high quality and that you're using regularly, do some searching on Google Images to see what other sites are using so you can change them. There are also third-party sites where people share high-quality stock images that could work well on your site as well.
Applying these tactics will help you save money, but you still have to create content that people want to read. This means writing blog posts and articles, posting to social networking sites and engaging on forums and comment sections. Make sure that you are adding value with your content if you want it to be noticed by your audience. People will start sharing your content if they think it's interesting or helpful – therefore giving the search engines the incentive they need to find it and rank it up high in search engine results.
If you're new to this type of marketing strategy, then don't expect quick results. However, once you do start to see your site rise up the search engine rankings, there is no telling how much business you can bring in from it.
A Note from the Author
I am grateful to have my own website where I can share my thoughts and knowledge about marketing your online business for free. I hope you enjoyed this article on marketing your online business website on a budget and learned a few things that would help you save money for other aspects of your online presence. If you'd like to contact me with any questions or comments about my site or this post, email me at: shaun@marketingyourbusinesswebsiteonabudget.com . Thank you for reading.
Also check out the following related articles:
Online Marketing for SEO-Marketing Your Weblog, Online Articles and Videos Your Business' Website on a Budget, Part 2-Resources and Funnels If you enjoyed this article, then please subscribe to my blog updates. To visit my personal website where I talk about online marketing, online business and more, click here. You can also connect with me via Twitter feed or Facebook page . Thanks!
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