Mortgage Marketing in the 21st Century
What does the 21st century have in store for mortgage marketing? The digital age is, by definition, fast-paced, so it’s important to stay on top of the latest trends and developments in order to promote a competitive edge. The following list of resources can offer some helpful hints.
- First, you should know that 93% of people search online before they buy any type of product or service - which means your customers are doing so as well! That’s right - people are using their smartphones and tablets to research mortgage options on the go. So it’s important to be able to quickly and easily display your content in an engaging, visually stimulating way.
- The “right” design can also help you stand out from the crowd. Research has shown that consumers recognize brands faster and more accurately when they see them in print, on the Internet or on a mobile device. Regardless of whether they are interacting with brand or not, people are over 60% more likely to buy something if they see a brand name in print than they are on television, according to the "Crossing the Chasm" study by Bain & Company
Making use of visual branding can make a big difference when it comes to generating interest among potential customers.
- Another way to make an impact is by using rich media content. You can include text, audio, photos, video and/or graphics in order to convey a message from different perspectives. In addition, you can add interactive elements such as links and buttons to help potential customers navigate through your content. Think about the tools you could use to create a virtual tour of your business or the software that allows customers to speak with a representative via live chat.
- Your social media strategy is also an important part of 21st century mortgage marketing. According to the Pew Research Center, more than half of all adults on the Internet use social networking sites - and 71% of those users access the sites through a mobile device. While you may be familiar with some popular social media platforms such as Facebook, Twitter and LinkedIn, there are other up-and-coming channels that could help you reach today’s tech-savvy generation.
For example, Google+ allows users to stream live video and discuss topics that interest them. If you’re interested in viewing these videos, you can do so right on your smartphone by following the appropriate link. You can also create a page on this site and invite friends to visit.
According to a study by Nielsen Scarborough, more than half of all mobile searches are now taking place on Android and iPhone devices. By creating a mobile-friendly website, you will be using some of the more than 1 billion Android users around the world to help spread the word about your business!
While social media is absolutely crucial for 21st century mortgage marketing, it’s no substitute for regular contact with local borrowers and brokers - two groups that shouldn’t be neglected.
You can learn more about how to integrate social media with your current marketing campaigns with these helpful articles:
- "How Social Media Tips Into Traditional Marketing Campaigns" by Bethany Bykofsky, East Coast Business News; 06/07/2012
- "New Age of Marketing? Not if You're Doing It Right" by Matt Willis, Jack & Jill of the Internet.
- "A Beginner's Guide to Social Media" By John Daniszewski, HubSpot.
- "Facebook Marketing Made Easy" By Grady Harp, Harvard Business Publishing.
It is safe to say that the digital age will continue to evolve and change, so stay on top of trends and advances in technology and be ready for a successful marketing campaign in the 21st century!
Article Source: http://EzineArticles.com/?expert=Lisa_Gray_Becker (monthly resource strategy newsletter)
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Conclusion:
The digital age is fast-paced, and will continue to be so in the future. New developments will happen everyday and we must stay informed of what’s happening.
Article Source: http://EzineArticles.com/?expert=Lisa_Gray_Becker (monthly resource strategy newsletter)
Subscribe: http://bit.ly/MortgageAlmanac YouTube Channel: http://www.youtube.com/user/MortgageAlmanac Twitter: https://twitter.com/LisaGrayBecker Facebook: https://www.facebook.com/LisaGrayBecker Google+: https://plus.google.com/+LisaGrayBecker LinkedIn Profile: http://www.linkedin.