Nowadays, marketing has been taken over by many teams that study what the customer wants and needs. But there is still a place for one-person shops. The marketer can be there to evolve with the trends of marketing, making sure that the product never falls behind. These are both aspects of Marketing Brain Trust.
To fully understand the concept of Marketing Brain Trust, one needs to understand what a Brain Trust is. The first recorded use of the term "brain trust" came from a 1936 newspaper article. The term was used to refer to a group of people chosen for certain tasks by a president. The term has been used in politics, art, and war. A cognitive process has also been noted where there is an allocation of resources from an individual's own cognitive processing time, which can be called "brain time", to tasks that require allocation on behalf of others (e.g., when allocating mental processes). In a business context, the term brain trust is used to describe a group of people whose function is to provide recommendations on a product or service. In the medical field, the concept of a 'brain trust' has been used to describe professional groups that offer complementary views on a contentious issue.
Conceptually different from these situations is Marketing Brain Trust more commonly described in the area of marketing as designers, creatives and strategists who research trends, market consumers' wants and needs and look at price, package and promotion.
The Marketing Brain Trust is made up of:
Marketing Brain Trust plays a vital role in shaping product strategy and innovation. The members of a Marketing Brain Trust are primarily responsible for the overall brand strategy. They bring a fresh look to the organization and create new decisions that identify new growth opportunities.
Marketing Brain Trust is also described as having:
-a central collection point for all information about the brand, including competitors' activities, media coverage and comments from customers. The primary role of this group is to advise senior management and give recommendations on how the business is performing based on public opinion, analy
Nowadays, marketing has been taken over by many teams that study what the customer wants and needs. But there is still a place for one-person shops. The marketer can be there to evolve with the trends of marketing, making sure that the product never falls behind. These are both aspects of Marketing Brain Trust.
To fully understand the concept of Marketing Brain Trust, one needs to understand what a Brain Trust is. The first recorded use of the term "brain trust" came from a 1936 newspaper article. The term was used to refer to a group of people chosen for certain tasks by a president. The term has been used in politics, art, and war. A cognitive process has also been noted where there is an allocation of resources from an individual's own cognitive processing time, which can be called "brain time", to tasks that require allocation on behalf of others (e.g., when allocating mental processes). In a business context, the term brain trust is used to describe a group of people whose function is to provide recommendations on a product or service. In the medical field, the concept of a 'brain trust' has been used to describe professional groups that offer complementary views on a contentious issue.
Conceptually different from these situations is Marketing Brain Trust more commonly described in the area of marketing as designers, creatives and strategists who research trends, market consumers' wants and needs and look at price, package and promotion.
The Marketing Brain Trust is made up of:
Marketing Brain Trust plays a vital role in shaping product strategy and innovation. The members of a Marketing Brain Trust are primarily responsible for the overall brand strategy. They bring a fresh look to the organization and create new decisions that identify new growth opportunities.
Marketing Brain Trust is also described as having:
-a central collection point for all information about the brand, including competitors' activities, media coverage and comments from customers. The primary role of this group is to advise senior management and give recommendations on how the business is performing based on public opinion, analyst reports, customer media reaction and other information that lends itself to quantifying performance.
-a facilitator that works with the team to make sure they are productive, keeping them focused and on track to meet their deadlines.
-a recorder that tracks all meetings, agenda items, action items and follow up.
-with the ability to objectively evaluate information as well as provide recommendations using a common set of criteria.
-and finally, a creative source that will identify new opportunities for growth and communicate the results in an effective manner.
The concept of Marketing Brain Trust is not only applicable for a one-person marketing team. The members of Marketing Brain Trust can be interchanged with each other in different chains depending if the situation calls for it.
In the marketing field, there are various kinds of marketing theories such as:
Social Marketing Theory
Social marketing is a theory used to create new behavior by reaching and altering the behavior of individuals, groups, and organizations. For example: In order to raise or lower the level of awareness on an issue is usually done at a societal level. Because society is made up of many people and they can create new trends by changing their own behaviors. One way in which social marketing can be implemented is using various kinds of media so that it reaches all kinds of people directly or indirectly.
"The theory deals with communications designed to promote socially responsible action among target audiences. Social marketing theory is an efficient way of reaching people to change the way they think and behave, with the end goal being a change in behavior that benefits society as a whole."
Theories discussed:
Source: http://www.theoryland.com/social-marketing-theory.html
Social Media Marketing or SMM is a type of marketing strategy where businesses create online content and advertisements that are targeted towards specific niche groups. Having great interactions with these groups will have an effect on your target customers' purchase decisions and eventually their overall brand image. Social Media Marketing can be used for social studies, but it can also be used for advertising, government services, healthcare, charities etc..
There are several tools that companies use to manage social media marketing. These tools include Facebook, LinkedIn, Twitter and Google+. There are also several websites that specialize in social media marketing. Social Media Marketing is one of the most effective ways to connect with your target customers. The concept of Social Media Marketing has been around since early 2000's. Social Media Marketing can be a great way to grow your business and increase customer satisfaction.
The term "social media marketing" began appearing in print in 2001 (e.g., De Luca, 2001). Prior to 2001, some authors used the term "Web 2.0 marketing" or "Web 2.0 practice." Often, the term social media was used interchangeably with Web 2.0, as for example in Mayer (2002). In a 2001 article, "Web 2.0 Marketing," the term was used to refer to traditional forms of marketing that incorporate technologies and business models that are based on digital information exchange. Web 2.0 marketing refers to new communication channels such as social media platforms and includes ways of promoting products and brands through the use of the internet by employing search engine optimization, promoting the use of social websites and content distribution, etc..
Some authors have also used the term Web 2.0 marketing interchangeably with Web 2.0 practice (e.g., Hillebrand et al., 2006). Other authors have used it separately from Web 2.0 marketing (e.g. Mayer, 2002; Carson et al., 2004).
A variety of social media marketing strategies are used online. Some (such as paid advertising) can be considered to be more traditional forms of marketing, while others might look like "hybrid" strategies that combine traditional and nontraditional elements. Online social media marketing strategies are not mutually exclusive. They can be used in combination with each other to best suit the needs of each business.
Social Media Marketing is often confused with Social Networking (See Social Networkingu). For example, a car manufacturer may create a website where they post pictures and videos of their vehicles on a Facebook page. The manufacturer may also sponsor Facebook pages on other social networking sites where they may post pictures and comments about their products. The site may allow their customers to post pictures and comments on the company's Facebook page, as well as having a Twitter account on which they can set up custom tweets to be posted. The manufacturer also has an online outreach plan that uses a variety of techniques (such as broadcasting under the same user name across multiple different social networks) to help build awareness of their products and services.
This part usually works closely with a creative director, who has the final say on marketing matters. Creative directors usually earn their titles by working as freelancers or by being a junior member of a creative team. In some companies, creative directors report to senior management instead of to the CEO/president.
In most cases, they act as a support function to the rest of the marketing team and handle tasks such as producing mood boards and graphics that help illustrate an idea or provide an overview of how merchandising will look in-store. They also produce press packs and collaterals for marketers to distribute during promotional activity when launching new products or campaigns.st reports, customer media reaction and other information that lends itself to quantifying performance.
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Marketing Apathy