Punch Up Sales By Letting Them Write Your Ad Letter
Most people are too busy to write an ad letter. But this could be a costly mistake. In the competitive world of marketing, the quality of your advertising is what will make the difference. The more attention you can grab, the better chance you have of winning clients away from your competitors. And that’s why when a sales person closes a new account and has time to spare, they should write an ad letter for their product or service and post it to their website or social media page.
In the article below, we'll take a look at five ways you can make your ad letter more effective and how to do it quickly.
1. Sell them on the benefits of buying from you and your company first. If a customer is being sold directly by a sales rep, they’re already more inclined to trust that salesperson than someone they’ve never heard of on the Internet. So it’s important to sell them on why they should buy from you rather than their competitors. Show them how you can be trusted, tell them what top-notch service or product they're going to get and put your logo at the end of every line so that everyone knows where this advertisement originated.
2. Don't stuff an advertisement with too much information. If your ad is going up on a website or social media page, it shouldn’t be too long. Just use the space you have to make it clear that the customer can read this ad, plus tell them what they’re going to get when they click on your link. A good rule of thumb is to keep your ad 50 words or less so that it's understandable within a few seconds and also makes it simple for customers to find backlinks to your company website.
3. Do mention your customer service. Even though you might have a sales rep that closes the deal instantly, your customer is going to want to know what kind of service they're going to get after the product is purchased. Let them know that you have quick shipping, free returns and a friendly staff ready to assist them with their questions or concerns.
4. Don't forget the call to action (CTA). Your ad should be written so that when it's done reading, there’s no question in their mind on how they can make a purchase or contact someone at your company for more information. The goal of this advertisement is to convince people that they need your product or service and then tell them how they can get it.
5. Do use bullet points. If you want to get your point across quickly, use bullet points to highlight the benefits or features of your product or service. So if you sell a weight lifting supplement, instead of just listing off all the ingredients that are in it, use bullet points and write what they're going to do for this customer. "Increased muscle mass," "Rapid recovery time," etc.
These are just a few tips on how to improve your sales letter and turn it into an effective ad form that can be posted on multiple platforms on the Internet. For more information, contact your favorite advertising and marketing agency.
Source: http://blog.joeymarketing.com/blog/punch-up-sales-letting-them-write-your-ad-letter/
Title: First Impressions Become Lasting Impression
It's not just the words that make a first impression, but the way you present them. When your copywriting is effective, it means that you have mastered the art of making people feel comfortable in your presence. You can increase your chances of getting people to read and trust what you are writing by using these four tips: 1. Make Your Copy Personal and Touching. Avoid formatting that draws attention away from the subject matter. Instead, use words to inspire readers to hear your message more clearly and feel more connected with them. 2. Always Be Clear About Who You Are. Your copy should appeal to your readers not just with information but with a warm, human touch that makes them feel like they already know you. 3. Don't Be Afraid to Brag. Bragging implies that you have something to brag about, and you do! Always remember that customers buy from people they trust, and in order to build this trust, you have to let them see that your values and personality are in line with theirs. 4. Make Sure Your Copy Is Interesting and Engaging. Make sure your story is not just relevant but relevant to the readers' lives. To do so, make sure you know your audience. If they’re middle-aged homeowners, don’t try to sell them a prom dress or an iphone 6.
Source: http://www.articlesbase.com/business-articles/first-impressions-become-lasting-impression-1343660.html
Title: 5 Tips To Make Your Copy More Engaging and Effective
One of the best ways to increase your sales and grow your brand is by writing copy that engages readers, helps them understand the problem you're trying to solve for them, and entices them to take action based on what you've written. As you probably know, getting people to take action is one of the best ways to create a loyal audience that stays with you longer. That's why effective copywriting starts by helping readers understand exactly what your product or service can do for them.
Here are five tips that can help you make your copy more effective: 1. Know Your Audience and Address Their Needs. Marketing research is an excellent way to understand your readers, so use it to get a good idea of what they're looking for. You can also do market research when writing copy by going through the information in your company's brochures, newsletters and other marketing collateral. Then ask yourself: What does this person want? 2. Explain Your Product or...Source: http://www.articlesbase.com/business-articles/5-tips-to-make-your-copy-more-engaging-and-effective–1329895.html
Title: Write Copy for a Human Being!
When writing copy for your website, make sure that you’re writing to sell an emotional experience, not a product or service. One of the biggest mistakes that marketers make is trying to sell their products with text. In fact, they’re very often not even selling the product at all! They’re trying to convey facts and figures about how your product is going to solve problems for the reader.
Conclusion
Writing copy for websites that sell products is an art, not a science. The better you know your subject, the more you’ll understand what message will move your potential customers to action. But there is one skill that’s absolutely essential: knowing how humans interact with other people. Most people have a way of making things feel personal by using pronouns or first-person references in their writing. You don’t need to use these in every single sentence, but make sure they’re in there as often as you can use them without sounding completely artificial.
Source: http://www.articlesbase.