Revealing Secrets About the Color of Marketing
If you want to connect with an audience and make a lasting impression, the color of your marketing is no small detail. Color truly does impact the way we see, feel and remember a product.
Today, we're taking a deeper look into how powerful color can be in marketing by revealing some of its secrets. We'll break it down for you by talking about harmonies and complementaries as well as groups and pairs. Plus, we'll also touch on something even more important: how to use color psychology in your market research to ensure that your products will resonate beautifully with everyone walking through your doors.
Here are 37 helpful websites that have some amazing insights into colors!
https://www.pinterest. com/colorpsychology/
http://www.huffingtonpost.ca/2013/03/21/colors-generations_n_2907812.html
http://thoughtcatalog.com/?p=11849
http://www.webmd.com/food-recipes/features/color-psychology#1
https://www.huffingtonpost.com/justina-greene/how- to-use-color_b_1638450.html
http://www.webmd.com/content/article/1017022?src=WebMDArticles&CID=webmd&oid=webmd
http://daringcrayons.blogspot.co.uk/2013_02_01_archive.html
Author (or company trying to sell a product):
Beginning with the pattern of information marketing, color is a visual element that can be used effectively in the presentation of messages. In today's content-driven world, the use of color in message design has become increasingly popular. This is a highly effective way to deliver your important points and make a lasting impact. Color can be used as both an aid and an enhancement to other forms of communication such as verbal word or demographics . A strong combination of subtle and contrasting color can create visual interest and help enhance your brand's overall appeal. The most effective use of color has been found to be when it is used in groups or sets with complimentary colors . For example, red and white can be combined to create a new and powerful message. The same true of yellow and blue used together.
The Color Printer
Here is a fun color printer that prints out your color choices for poster printing in 4-color process. You will get designs up to 8' by 4' in size. The poster cost of $4.95 plus shipping . Color printers are becoming more popular with the advent of digital printing technology and the smaller inkjet printers now on the market.
Harmonies and Complementaries
Complementary Colors:
Complementary colors are two or more colors that appear in present company. This means the the combination of primary and secondary colors. Complementary colors are the best for use on a single surface, such as a wall, to create an area of visual contrast. Note that the green tree in this image is complementary to the blue sky behind it The trees will absorb the blue energy from the sky and release that energy back into your life when they lose some of their own green energy. When we gravitate towards or away from any color, we are giving out a specific vibration or frequency. And you can use this to your advantage in attracting people and money into your business.
You should keep in mind that different wavelengths of light can have a cool or warm effect on your emotions, so the same color will look different according to its surroundings and the lighting.
Analogous Colors:
Analogous colors are a group of colors that are adjacent to each other on the color wheel. They tend to belong together because they naturally flow into one another, much like the seasons. Analogous colors tend to appear pleasing to all of us because they naturally fit together.
Analogous colors are the opposite of complementaries and will tend to bring out the worst in a person. They are also very hard to use on clothing and other items, as they tend to make things look drab or uninviting.
Harmonious Colors:
Harmonious colors are a set of similar color in one series. They have high contrast and create balance since there are not two shades of the same color adjacent to each other on the color wheel.
You can use harmonious colors effectively when you want to add more visual interest to your home or office furniture, especially if you already have harmonious reds and browns in those areas..