Secrets Revealed: Triple Your Business With List Building
Hi there! My name is Nathan, and I'm a list builder extraordinaire. Triple your business in six months with the power of list building! All you need are these few simple steps...
I'm Nathan, owner of List Building Dump.com, and this blog post will teach you how to triple your business within six months by building an email list that converts. From setting up the basics to sourcing buyers, I'll go into everything in detail so you can triple your business as easily as I did. Forget about costly PPC campaigns and high-priced Facebook ads--list building is where it's at!
Let's get started...
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Chapter 1: What is list building?
Dear Reader, "List" is an acronym for Lists of Addresses. List building is simply another word for email marketing (or email advertising). The purpose of list building is to get your potential customers' email addresses, so you can send them marketing emails or advertisements in the future. If you're already a good marketer, then you can probably skip this chapter. But to the newbies out there...list building is the foundation for online business success.
Chapter 2: List Building Essentials
List building is simple: all you need are email addresses and an enticing promotional offer (called a "lead magnet"). Here are my top tips for getting your first 100 email subscribers: Collect your own emails with an opt-in form. It's easier to collect emails using your own website. You can also collect emails using a public web page like my List Building Dump page. There are many other "freebie" pages out there (e.g., 99Designs, MyBlogU, Scribd). Once you have 100 email addresses... It's time to send out your first marketing email!
Chapter 3: The Basics of Email Marketing
There are three ways to deliver your promotional offer or sales pitch: newsletter, promo code or landing page. A newsletter is best for delivering information-based content (e.g., blog posts), so it's the perfect way to build a relationship with regular subscribers over time. A promo code is better for sending discounts, so it's perfect for turning visitors into buyers. A landing page is used to send traffic straight to a sales page (or wherever you like), so it's particularly useful for driving direct sales to your products or services.
Chapter 4: List Building Strategies
List building is all about sending out promotional offers, and then following up with potential buyers via email. There are many ways to send out your email offers. One of the easiest ways is using a free web form hosted on your own website, like my List Building Dump web form (just swap out the information in my "snippet" with yours). Another popular option is using third-party email software (e.g., MailChimp, AWeber, GetResponse). Another way to collect emails is by creating a freebie page like my List Building Dump page. You can also integrate your website with an email marketing service like Mailerlite or Campaign Monitor. And the best way to collect emails is to just...wait for it...ask for them! This is called search engine optimization (SEO). It's important to optimize your site so that it ranks highly on Google's search engine. The best SEO practices include using keywords in the title tag of your web pages, linking out from your blog posts and using HTML Robots Meta Tags to give search engines more info about your site. Google loves to index the information in your XML sitemap file, so avoid deleting it and always keep it up-to-date. Here's my complete guide on how to optimize your site for search engines.
Chapter 5: List Building Endorsements
Once you have your email list built, you need to optimize each one of them for conversion rates. You can help convert even the shyest of prospects by using these four techniques: Updating your opt-in form with "tracking" code (see my Page Builder Template below). Using a free web form hosted on your own website, like my List Building Dump web form (just swap out the information in my "snippet" with yours). Finding (and following) your prospects on social media. Creating a freebie page like my List Building Dump page. And when they open their inbox to see your promotional offer, you better make it an irresistible deal!
Chapter 6: List Building Strategies - II
To be successful at list building, you need to avoid these common pitfalls: Don't let your email get flagged as spam by the ISP's junk filter! You can avoid this by ensuring that you're following all of Google's best practices for their Gmail service. And another way is to use a professional email auto-responder, like the AWeber Email Marketing System. Don't build lists without giving people a way to opt-out. After you have their email address, you have to provide a way for them to opt-out or unsubscribe. You can do this by placing an opt-out link at the bottom of your messages. Don't buy your lists! Remember that it's much better to build your own list and keep it clean. I know this sounds like a broken record, but don't forget to optimize your site with keywords. Your prospects will find you rather than the other way around!
Chapter 7: My List Building Dump Page
First, I want to mention the power of freebie pages like my List Building Dump page. These pages work well at building lists in conjunction with your own website. The best part about this strategy is it can be done for free! Here's a "snippet" to get you started: You can also use my lead capture page (just swap out the information in my "snippet" with yours).
Chapter 8: List Building Pricing Strategy
The best way to make a sale is to have a tiered pricing system. That way, you can create an email drip campaign that converts naysayers into customers.
Conclusion:
There you have it! This is everything I've learned after 10 years on MailChimp, AWeber and GetResponse. And now, the stage is yours! Don't forget to review your page with the checklist at my List Building Dump page. Now get out there and build a list for yourself! Good luck, and let me know if you have any questions or suggestions in the comments below...
Review: Allan Gardyne says "I really liked Kyle's List Building Dump page. It was very clean, easy to read and had a clear call to action. Thanks for sharing." - Allan Gardyne, www.thinkmarketing247.co.