Seven Offline Viral Marketing Ideas
In today's world, it seems like social media is the only way to reach consumers. But there are still some people who don't use the internet, and they make up a significant part of the population. For example, in South Africa, over 32% of households have no internet connection whatsoever.
You could start by sending them direct mail with campaign messages attached to coupons or vouchers that they can redeem at a store near them. People collect recipes too—so you might want to consider printing out your recipe and sticking it on their fridge with a magnet or taping it to their front door for them.
Remember that these are people who still rely on printed media and radio to get their news. Delivering your messages in the most traditional of formats will ensure they get the information they need to make an informed decision when they vote on May 7th, 2014.
Many voters – especially in rural areas – don't have access to social media . They use the internet sparingly, if at all. They don't spend time on Facebook or Twitter; instead, they're spending time at work and with their families. But that doesn't mean your message is lost on them. Some voters – especially in those rural areas – don't have access to social media. You can still reach them. In fact, they might just be more receptive to your message when it's delivered on paper rather than online.
The three pieces seem like slam dunks
Voting is a lifelong commitment and we should treat it as such by ensuring that people who can't vote are aware of the opportunities and responsibilities that come with voting.
By: Nonie*-Lamberti, Communications Director, American Association of Political Consultants
*Nonie is a communications professional based in the Washington, D.C. area. She has more than 15 years of experience in management, public relations and communications.
When I ask people why they don't vote in primaries or regularly, the most common answer I hear is that they "don't know" what primary elections are, who the candidates are and the voting procedures to use.
These aren't mutually exclusive ideas; rather they speak to a cluster of things that should be happening now – on both sides – if we want our #democracy to work in 2014 and beyond. Voting is a lifelong commitment and we should treat it as such by ensuring that people who can't vote are aware of the opportunities and responsibilities that come with voting.
These three pieces seem like slam dunks for the Democratic Party. They are designed to make inroads into groups that traditionally do not vote: young people, minority groups and new citizens.
The first is a pivot to younger voters.
According to the White House Council of Economic Advisers , millennials ages 18-29 are less likely than older generations to vote in primary elections, with 41 percent voting in 2008 compared to 54 percent for Gen Xers and 56 percent for Baby Boomers. Many millennials cite their belief that their one vote does not count as a reason for this disengagement from the electoral process.
Baby boomers make up the largest share of non-voters
Nonie*-Lamberti, Communications Director, American Association of Political Consultants *Nonie is a communications professional based in the Washington, D.C. area. She has more than 15 years of experience in management, public relations and communications.
She says that targeting groups who don't vote or are not likely to vote is a strategy for failure because you end up with a candidate who does not speak to mainstream America issues. You can't keep going after these small little slices and expect to win elections," said Parnell. Nonie*-Lamberti, Communications Director, American Association of Political Consultants*Nonie is a communications professional based in the Washington, D.C. area. She has more than 15 years of experience in management, public relations and communications.
"The clearest example is Ralph Nader , who got 3 to 5 percent of the vote – not only because he was against Al Gore but because he wasn't speaking to Americans' issues," said Parnell. "You need someone who is talking to Americans. You can't keep going after these small little slices and expect to win elections."
That's where we come in with this voting guide for non-voters . We talk you through the top issues that matter most to the American people right now, and the candidates who are supporting them. These are the issues that have gotten us into this mess, but they aren't going away soon. We have to start taking action on them now or we will end up in a worse situation than we are in now.
If you think it's going to be easy to combine these things, then stop and think about your own life. You don't need a college degree or a job that offers you benefits to advocate for what is right and good for America. The first thing we want is for you to register so you can vote on May 7thth, 2014 . If we want some change in Washington D.C. we have to work together, and having a voice in your government is a good way to make that happen.
The voting guide for non-voters was put together by the American Association of Political Consultants . What follows is a list of the top issues on Americans' minds, along with the candidates who are most vocal on these issues and the worst offenders who are standing in the way of progress. You don't have to be an expert – or even vote for that matter – to educate yourself about these key issues and how they affect you and your future. Download our Voting Guide For Non-Voters here , then print it out and take it with you to the polls on May 7th, 2014. The voting guide for non-voters was put together by the American Association of Political Consultants . What follows is a list of the top issues on Americans' minds, along with the candidates who are most vocal on these issues and the worst offenders who are standing in the way of progress. You don't have to be an expert – or even vote for that matter – to educate yourself about these key issues and how they affect you and your future. Download our Voting Guide For Non-Voters here , then print it out and take it with you to the polls on May 7th, 2014. The voting guide for non-voters was put together by the American Association of Political Consultants . What follows is a list of the top issues on Americans' minds, along with the candidates who are most vocal on these issues and the worst offenders who are standing in the way of progress. You don't have to be an expert – or even vote for that matter – to educate yourself about these key issues and how they affect you and your future. Download our Voting Guide For Non-Voters here , then print it out and take it with you to the polls on May 7th, 2014. The voting guide for non-voters was put together by the American Association of Political Consultants .
Conclusion
I n conclusion , I've never been so ready for May 7thth, 2014.
A few tables are below the jump . They are .pdf files that you can download to print out and fold.
The first is the Voting Guide For Non-Voters (above). The second is a chart of all of the primary races for non-presidential offices. The third is a chart of all of the primaries for U.S. House and Senate races in 2014.
Thank you! Also, thank YOU! You did your part.