Should I Lead With The Business Or The Product?
As a sole proprietor or small business owner, you are not the only one in charge of generating revenue for your company. Just as important is your product itself; it will be what people associate you with and what they will purchase. However, since both aspects of your company are equally important, knowing when to lead with one or the other can be difficult. This article discusses the best strategy to follow when determining how to approach prospective customers based on their interests and previous behaviors.
A recent study found that close to 70% of consumers feel more inclined towards buying from a business that shares its values (e.g., promoting healthy eating). This is because consumers see it as the best way to gain trust and transparency. It is assumed that a company will be more responsive if they approve of the same values or priorities that their customers do, making it easier to satisfy needs and gain repeat business.
To build trust and credibility, you should start with your product or service first. By discussing any qualities your business has in common with your customer base, you both establish rapport and show that you have mutual interests. These qualities can include things such as sustainable living, eco-friendly products, local sourcing, fair trade business practices or other social issues.
For a business that is selling a particular product or service, it is important to identify the product's main defining characteristics and what makes it stand out from its competitors. Your customer base will be more likely to trust you if they can relate to your product's appeal. If you are running a retail business, for example, do your customers purchase products because of how functional they are? Perhaps their functional appeal makes them easier to maintain and creates less extra clutter in their homes. The key here is to showcase the benefits that your particular business has over other options available. Identifying the main benefit of your product and what makes it unique from similar products is an effective way to inspire trust with customers.
To improve the trustworthiness of your company, provide contact information for employees, company partners and consultants. This can help to build a personal connection with your customer base and make it easier for them to reach out to you. In addition, let customers know what will be happening in the future by showing interest in their feedback or historical purchases. This is an effective way to encourage potential sales while building long-term relationships with customers.
If you are selling a particular product or service that is not widely available, leading with free samples can help attract potential buyers while also generating trust (even if it is not fully expected at this time). For example, if you are selling a unique product that is hard to find or does not have many other reviews, offering a free sample can make it easier for potential customers to decide whether to buy. In addition, these samples will help build trust by showing that you are confident in your product and want potential customers to use it.
For more information on how you can build trust with your business and product offerings, visit our blog at https://www.logisticsmgmt.com/blog/trust-in-business/. [ARTICLE END]
Source: http://www.business2community.com/marketing/product-or-service-first-decision-about-trust-0638139#kq3dn7pBbZKdVxCP.99
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FOR ADDITIONAL INFORMATION: CONTACT LEAH SUZANNE HALL, PH.D., PsY.D., 2517 South Tustin Street, Newport Beach, CA 92663. EMAIL: LSH@DRHPSYCHOLOGY.COM. PHONE: (800) 407-7229.
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Author: Leah Suzanne Hall, Ph.D. | Google+
I AM A LICENSED PSYCHOLOGIST IN THE STATE OF CALIFORNIA (HSC #PSY11664) AND A CO-FOUNDER OF DR HALL'S HEART & SOUL, WHERE WE ARE PIONEERS IN THE PROMOTION AND USE OF HEALING ENERGY, ALSO KNOWN AS "ENERGETIC MEDICINE", FOR SOLVING INDIVIDUAL AND COMMUNITY HEALTH ISSUES. I HAVE BEEN WORKING WITH PEOPLE FOR OVER 25 YEARS TO MAKE THEM MORE CONFIDENT, CONNECTED AND SUCCESSFUL IN EVERY ASPECT OF THEIR LIVES. WE USE A CO-DIRECTED HEALING MODEL ON THE BASIS OF THE INFLUENCE OF THE CONSCIOUSNES ON OUR BODY, BODIES AND ENVIRONMENT. I PROVIDE PROFESSIONAL FITNESS & NUTRITION COACHING SERVICES AS WELL AS PERSONAL & WORK-PLACE DEVELOPMENT COACHING SERVICES. FOR MORE INFORMATION VISIT OUR WEBSITE AT DRHPSYCHOLOGY.COM.
This article was shared with you through the Collective Evolution group.
About the Author: Leah Suzanne Hall, Ph.D., PsY.D., is a private psychologist who has worked with individuals and families for over 25 years to make them more confident, connected and successful in every aspect of their lives. She holds degrees in both Psychology and Medical Science and specializes in personal development, fitness, nutrition and emotional health coaching services as well as career development coaching. For more information, visit http://drhallpsychology.com/.
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Conclusion
The first impression is what sets you apart from the crowd. It's the moment that your potential customers let you in on their mind and trust you enough to buy or use your product or service.
That first impression will determine whether they will stay with you and continue to buy, recommend, invite you to their next event and refer others to you. If they leave with a bad impression of your company, there's a good chance they won't tell others about it unless they're desperate for another option! That's why so many salespeople at many companies spend so much time talking about how great their company is. They hope to gain customer trust by demonstrating how unique it is compared to others that provide the same service or product.