Skip Christmas This Year. Do Give-Thanks Marketing Instead
Every year, we all make a mental note of who has been naughty or nice and then Christmas comes round again. Our favourite time of year, right? Yes it's a wonderful time of year but let's be honest: we can do without all the stress that goes along with it!
That's why this Christmas, we're suggesting you forget about Santa Claus and instead focus on give-thanks marketing. With an enormous number of people struggling financially this festive season, research suggests that 75% will buy gifts for others rather than for themselves for Christmas (1). This is where you come in! Forget about having unrealistic expectations on how much sales your business will make. We're not talking about taking advantage of people in their vulnerable position. We're talking about using the give-thanks mentality to your advantage.
43% of people do not want material products for Christmas (2). Instead, they'll be looking for something that gives back, whether it be cash or contributing to a charity they believe in. To put this into perspective, one person can donate around £5 a month to a charity. If you were to donate £1 from every sale you make, this is the equivalent of a donation of £365 per year without spending any extra money or resources on it. Multiply this by 12 months x 365 days and you have yourself a business giving back.
This is an excellent way to increase your business's profits and achieve ongoing success, as you're giving back to your community. By engaging in give-thanks marketing, your business will increase its social awareness and build positive relationships with its customers who will remain loyal to your brand.
What's more, the search engine rankings will increase as people who are searching online will be more inclined to click on your website when they see that you're donating to charity.
So instead of using the naughty or nice list this year, employ give-thanks marketing strategies instead. Not only will it put a smile on someone's face this Christmas, but it'll also contribute to a healthy profit for your business. After all, isn't that the most important factor at the end of the day?
(1) http://www.statisticbrain.com/christmas-spending-statistics/
(2) http://www.dailymail.co.uk/news/article-2228017/The-real-reason-people-stop-buying-Christmas-gifts--giving.html
Author: Amy Peake is a freelance writer. Her articles have been featured in "Business 2 Community," "The Guardian," and "Entrepreneur." She regularly contributes to various other blogs and websites on a variety of topics including health, fitness, wedding planning, fashion, beauty and food.
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The more eyeballs that see your content, the better chances of driving traffic and conversions from it. It is ideal if you plan on posting images, infographics, and videos (yes, this includes YouTube) to help with your SEO and visual storytelling practices. Call to Actions / Link Building – This is something you will want to employ if you aren’t already. This can take the form of a “Social Sharing Icon” or button that is placed at the end of your content, a call out in written form in your content, and/or a link back to your website. I also prefer using shorter links on social media in most instances, as they are easier to remember and they impact SEO positively since it makes the content more readable.
Author: Marie Schuller is Founder and President of Marketing Essentials an Internet marketing firm specializing in online reputation management, PPC campaigns and web site design.
Author: While Google is the largest engine for search traffic, there are other search engines that can be used to track organic search traffic and to drive targeted traffic.
To find these engines it's helpful to use a tool such as Google Search Console. Search Console is an analytics and reporting tool that can report what terms are being searched for, which keywords they are being used with and even where they originate from.
Another way of finding a different type of engine is using tools such as Majestic SEO or Ahrefs. These tools will allow you to chart and monitor the growth of your website across various platforms so you can see which ones are leading in growth.
Author: Maria Duerr is the founder and CEO of Duerr Marketing & Communications, where she provides internet marketing training and consulting services to businesses. She is an active blogger and LinkedIn user.
Author: Jeff Raponi, President & Founder of Social Media Strategies Group , provides social media consulting in order to help businesses actively use social media to their benefit by developing organic traffic through their website or blog.
Author: Matthew Kampedakis is a professional writer and editor with a background in corporate communications/PR as well as web content management. He runs his own blog at http://www.matthewkampedakis.com which is focused on helping business owners understand the importance of blogging in their marketing strategy.
Author: There are multiple search engines used to find your website and rank it for specific keywords. Some of the most popular are listed below. Essentially, all will give you direct results for a given keyword, but each of them has strengths and weaknesses in relation to other search engines.
HREFLANG – A HREF or HTML attribute that points to a particular URL with the name of a specific file (alt tag). This is available safe on every site but is only supported by some browsers such as Firefox/Chrome, Edge, Internet Explorer and Safari.
Author: Rand Fishkin of Moz, author and founder of Inbound.org, is a marketing thought leader who travels the world teaching businesses how to use the Internet to grow. A frequent writer on marketing topics, he consults with and advises startups on how to build brands, generate leads and create loyal audiences.
Author: Kelly Whitener is a public relations professional who blogs about her career in public relations with an emphasis on social media, search engine optimization and digital marketing. She works for a digital marketing agency in Washington D.C. where she focuses on content creation for the agency's clients as well as for her own blog at http://digitalmarketingconversations.com .
Conclusion
So there you have it, a list of 22 SEO tips that will get you started with the fundamentals. These are very basic tips for SEO, but if you need further help, we recommend checking out our post on SEO and Content Management System (CMS), which will give you some great tools to help manage your content.
Author: Jack Vickers is Senior Product Marketing Manager with AdGooroo Inc., a leading real-time marketing platform dedicated to helping businesses reach new audiences via video and social media. He can be reached at jack@goooroo.com or 617-531-7592
Author: Steve Shaw is the creator of http://www.seomoz.