Small Ads Produce Dynamic Results: 4 Steps to Exploding Your Market With Small Ads
Do you know how much money the average small business makes? A lot. In fact, according to Small Business Trends, the average small business earns $70,000 per year. So while most people think that big businesses make the big bucks and are more successful than smaller firms in a comparatively short time, there's truth in effective advertising and marketing!
But so many small businesses don't know how advertise and market their products or services. Most small businesses don't know the statistics on how many people are buying what they are selling. Small businesses can get more results by simply doing research, talking to their existing and potential customers, and by understanding that advertising undercuts their competitive edge. They can also grow by learning how to effectively advertise and market their products or services.
There's a limited amount of money in the world which is why we must be very selective in whom we tell. If a business owner has to convince 100 people before they're interested, chances are they won't recognize that it's important until later when it's too late.
The average small business sees only one prospective customer per day as compared to 400 prospects at big businesses. So if you want to get the big sale, you need to make your marketing count.
Small ads produce greater results than big ones.
How do you measure results? If a typical small advertising budget is $30,000 per month, what percentage of your leads are related to the ad or call? That's the biggest bang for your bucks!
Here's a quick overview of how it works: Advertising can be measured by getting more sales or new customers and/or by getting better responses from existing customers. There are four simple steps in an advertising campaign that will produce excellent results: 1) Research 2) Plan 3) Create 4) Presentation
Research is necessary for finding out who your target audience is and what they want. "Buyer Personas" are fictitious characters that represent your target audience, which helps you develop messages that will speak to your buyers.
Research begins with answering these questions: 1) Who is your buyer persona? 2) What does he or she want? 3) What problem does this person have? 4) When will this person buy (time of year, time of day, time of week)? 5) Where does this person live (geographic area, neighborhood, etc.?) 6) What is their purchasing power?
When you can answer these simple questions, you're ready to develop the next step in your advertising campaign. You can create your own buyer personas or buy them from a third party. You can also visit websites of similar businesses to find out what others have done, which will help you learn more about what works and what doesn't work.
You should get input from everyone on your staff. To make sure you have a business plan with solid numbers that show results, you need to include everyone on your marketing team in this decision-making process. It's important because they will know the best things to do and the worst things to do with advertising dollars.
Planning is what you should do next. There are a few things to remember when planning your campaign. First, your target audience wants to get the most for their money. If you give them something for a good price, they'll be more likely to buy it!
Next, your advertising should have a quality message that will reflect well on your business. And lastly, you need to remember that people can't see or hear an ad; they simply read it and respond accordingly.
Don't forget to include in your business plan things like: 1) What kind of ad will you use (newspaper, web, radio, tv, social media)? 2) Where will your ad be placed? 3) What type of language will you use? 4) How will you get the word out about your campaign?
Plan how much money you want to spend per day and how much you can spend per month. Then figure out approximately how many leads or customers you want to get from your campaign. Lastly, determine how much each lead or customer is worth to your business.
You might have implemented a great plan, but if you forget the presentation, you'll lose money! The last step is to actually create your advertising. Your message should be understandable and easy to understand.
The language of your advertisements should be simple and direct. You want to be able to communicate with the people who read it.
You should focus on the most important parts of your company and its products or services. Focus is necessary because people can easily get distracted by fast-paced news, television commercials or social media messages, among others!
Finally, you need to make sure that everything sounds professional and speaks positively about your business. People will judge you based on what they see or hear about your company. So make sure that you create an advertisement that reflects your business in a positive light.
Posters and signs are still effective advertising tools.
Posters, signs, and stickers can be used to advertise your business. Like other forms of advertising, they need to be placed in locations where people will see them. They also must be in good condition and the message must not be misleading or confusing. If a sign becomes damaged or faded, it should be replaced as soon as possible because it's no longer doing its job of directing customers to your business.
Finally, you have to make sure that everyone in your business will take the time to make this advertising effort worthwhile. If you don't have enough employees or don't assign the right people to this task, it will not be a success. Chances are, if you follow these tips, your advertising will be more effective.
If you want to get the most for your money by investing in advertising that produces better results, start by doing research on who your buyer personas are and what they want from you. Then develop a plan that includes your staff in the decision-making process.
Figure out how much money you want to spend and how many customers you want to get. Finally, present your message through a quality advertising campaign that people will enjoy.
Don't forget to make this marketing effort worthwhile by including everyone on your team in the planning as well as the actual execution of the advertisement. Figure out how much time each member of your team will take to do this and assign that time accordingly! It's important because if no one does it, you won't get results!
By using good techniques of advertising, it is possible for any business to make a successful advertising campaign, but it is not easy.
Conclusion
In conclusion, advertising has several components. These are research, planning, creation and presentation.
Research should be done first to find out "who" your target audience is and what they want. Then plan how you will advertise your product or service to them and create the advertisement in which it will be presented.
The end objective of advertising is to get the most for your money, so think about how much money you want to spend as well as how many people you want to reach. If you follow these tips, your advertising will be more effective in reaching a more diverse number of customers.