Small Business Marketing Tips
If you're a small business owner and want to know the best way to drive in-store traffic or online visitors, there's a term for that: marketing. You might not think of yourself as a marketer, but the reality is that everyone who owns and operates a business needs to understand it.
It's not hard and marketing doesn't have to be expensive. Many successful businesses do it on an extremely limited budget or even with none at all! Marketing can be as simple as buying an ad on Craigslist, posting pictures of your merchandise on Facebook, or sending out coupons. The best marketing is the one that gets your name out to more people and brings more customers through your doors.
Often times, however, the marketing efforts of small businesses don't work the way they should. Most commonly, this is because the owner doesn't have a clear concept of what marketing is, who it's for, or how to do it effectively. Here are some tips on how to market your business effectively and efficiently:
Have an online presence: The Internet has become a huge tool for small businesses who want to reach potential customers all over the world. There are multiple ways you can use to advertise your business on the internet including search engine optimization (SEO) and social media marketing such as Facebook and Twitter. It can be tempting to work with a cheap SEO company that promises you the world, but if you're not getting the results you want, it's time to move on.
Social Media: One of the best ways to market your business is through social media. Social media sites are a great tool for connecting with potential customers because they allow you to make posts and use hashtags and keywords so people will be able to search for your business through their phone or computer. Having a strong social media presence is important because it's a way for you to show potential customers who your brand is and what your company stands for. It's also an effective tool that can help you find new customers as well as reach out to old ones. Social media can also be used to promote events and even new products.
Going mobile: If you're already a customer, chances are that you're already a fan of your business, too. That's why we all need to go mobile when it comes to marketing. Giving customers everything on the go is much easier than sitting in front of a laptop and more enjoyable for everyone involved. For instance, using coupons on your smartphone or tablet allows customers to save when they're shopping at your store!
Using This Article as a Marketing Tool:
This article is perfect for any small business owner who wants to learn how marketing works in today's society. This information can be put into practice immediately and is something that every small business should know about.
Your Turn: What's the best marketing tip you've ever received?
Source: Marketing Tips – Small Business Online
Title: How to get high-quality leads for your sales team from recruitment agencies.
How to get high-quality leads for your sales team from recruitment agencies. http://www.business2businessbranding.com/blog/how-to-get-high-quality-leads-for-your/ via @Business_2_Business
Who'd benefit? If you are in a position where you can influence the hiring of 'warm' or prequalified sales candidates, then this is for you. It's well known that the time and money invested in employing a bad sales person is much higher than it's ever worth. Yet, despite all the advice you give regarding what makes a good sales candidate, often there are strong reasons why you've hired them. That's because you've been sold on their qualities by another 'expert'. You know how this goes: "He just gets it". "He's hungry" or even - "You'll love him when you meet him". Unfortunately, you're left dealing with an expensive mistake and wondering how to hire better sales candidates.
What if there was a way to get access to 'warm' B2B leads from recruitment agencies? It turns out, there is . . .
How to get warm leads from recruitment agencies
If you're not working with a sales headhunting agency, then you should be. Here's why:
1. They employ the best sales consultants in the business. 2. They keep their hands clean, so you can keep yours clean by partnering with them as a go-between for your sales hiring department and any recruitment agencies that call asking for warm B2B sales candidates*. 3. They will look after the whole process, leaving you to manage only those that want to work for your business. 4. They'll do this at a much better cost than recruiting through normal channels or your own direct effort alone. 5 It's easy . . .
How to get warm leads for your sales team
You need to be working with a recruitment agency that is working as a partner for you, because:
1. They will have access to best quality warm leads from B2B recruiters. 2. They'll use the best techniques and follow the most up-to-date sales marketing information available. 3. They won't waste your time by sending candidates that aren't fit for the role, because they can see exactly what you're looking for through their network of top B2B recruiters around the country and world. 4. They will get the most appropriate and highly qualified sales candidates for you, because they know exactly what you're looking for. 5. You'll save time and cost effectively hire the best sales people possible through their own B2B sales recruiting expertise as well as excellent networks with recruitment agencies around Australia and the world. 6. It's easy . . .
So, how do you get started?
Easy, just contact us at: http://www.business2businessbranding.com/contact-us/
Title: How to make your business more successful by becoming a thought leader in your field
How to make your business more successful by becoming a thought leader in your field https://www.linkedin.com/pulse/grow-your-sales-by-becoming-thought-leader-richard-bryan/?published=t via @linkedin
Who'd benefit? Are you a thought leader in your field? If you're not, why not? Thought leaders are sought out by business experts, employees and people wanting to learn from and follow in the footsteps of successful people. Thought leaders are viewed as experts that others look up to for guidance around their industry.
B2B thought leaders:
A B2B thought leader is a person who has successfully mastered the art of growing sales by increasing growth through brand building. B2B thought leaders are the most important people in their industry. Here's why:
1. They have a reputation of being the go-to person who is the best in their industry. 2. Thought leaders are widely recognised as experts and this shows in their community and with their employees through the respect they hold in their field, both of which lead to more sales for them and for others that want to work with them. 3. Thought leaders are sought out by others as a source of information, guidance or expertise, because they know how to get things done better than anyone else who is trying to do similar business tasks or roles. 4 . . .
Conclusion
Who would benefit?
If you're looking to learn more about how to become a thought leader in your field or if you are already a thought leader that others follow and respect, then this article is for you!
How B2B thought leaders grow sales
The key to being an effective thought leader is effective branding . . .
A crucial part of marketing yourself is creating and growing your brand. That means increasing the awareness of your business by spreading the word about what kind of business you are, what services you provide and who would benefit from working with you. This is done in a number of ways:
1.