SOHO Marketing: Why Marketing From A Small Office Home Office Can Be A Million Dollar Adventure
SOHO marketing is the practice of using your skills to market your business or sell products. The phrase has been around for a while, but there's been a significant increase in recent years as more people are turning towards SOHO marketing as an option to earn some extra cash with their spare time. For those who work from home, it is an opportunity to take some control over the economy and gain income through personal efforts rather than being stuck in cubicle-life.
The term must be seen as a catch-all for any kind of marketing, but most often is used to refer to any business of small scale. This can be a sole trader, an individual that owns their own shop or something more conventional like an internet design company. A SOHO marketing business has numerous benefits:
Control: There's no boss to answer to and you can come and go as you please.
Work from home: If your office is a house or apartment, you may already have the main workspace and just have some spare space for equipment such as computers and printers. There are no rental costs, no office insurance and no commuting costs.
Small scale: You'll have to spend less on advertising and promotion, if any at all.
Budget: If your business is small enough and your marketing efforts are limited, you can save money on rent, utilities, servicing and equipment by working from home.
Speed: Marketing from a home office also gives you the opportunity to work smarter rather than harder and you can get consistent results. This means you'll be able to focus on the tasks that are relevant to your organisation instead of taking up valuable space everywhere with unnecessary equipment.
Aiming for success: When you work from home, there's no commute and you have a more personal approach. This means you will have to find the motivation – and time – to market your business and sell products.
Marketing SOHO Marketing
There are many different marketing options available to those who run small businesses from a home office. You might want to:
Start with your products: If you are selling or making something that has some value, then opening an online store is a good way to market it faster and make more money along the way. Set up social media profiles and blog posts that will advertise your products. You don't have to pay for this as you'll take full advantage of social media to share your products with interested customers.
Advertise online: There are many web-based advertising tools that can help you to advertise the products you are selling. These include blog posts, emails, banner ads and video ads. You don't have to be creative – just make sure it has a call to action – and use keywords that potential customers would search for. You could also go down the route of writing short e-books or articles on a subject related to your product or service that you're selling.
Online networking: Online networking is one of the best ways to market your SOHO marketing business as people can contact you through social media sites, including Facebook and LinkedIn.
Marketing is a continuous process. You'll have to consistently remind your customers that you're there and you have the products they need or are interested in buying. If you start to see a decline in traffic, think about why this happened and try to find solutions to get back on track – such as offering free products or services. If you've spent money on advertising, consider whether it was worth it as you may have made more money from sales if you stuck with online networking instead.
Making Money With SOHO Marketing
You can use your skills to market and sell products and services easily from home. It's a versatile way to get into business, earn extra income and make some money at the same time. Many people turn to SOHO marketing by selling small amounts of things, such as books, clothing or craft items. However, you can also sell large-scale products such as databases and software programs. Remember that it will always be about finding new ways to market your business in order for you to make more money. There are many modern methods that can help you gain more exposure in your local community so being creative is key.
Start by finding out what you really want to sell. If you want to make money, you should think of the sales process and how you can get people interested in your product or service. After that, it's a case of planning and putting in the work to grow your business. If you're not convinced that SOHO marketing is right for you, then wait until it comes up again as there are always new marketing techniques and opportunities for entrepreneurs out there.
This is a guest post from Neil Dyer: Neil Dyer is a freelance journalist who works as an editor on various websites including One Stop B2B Marketing Blog , Copyblogger , Digital Marketing Bloggers . He's also an SEO writer. He loves to write about Search engine marketing and digital marketing. You can get more information on Neil Dyer at Neil Dyer's Blog and on Twitter @WriteNeil .
Posted by Girish Gupta at 11:44 AM
About Author:
Girish Gupta fond of blogging and a tech freak, he is the editor-in-chief at OneStopSEO.com a leading blog in the field of On Page optimization present revolutionary solutions for website development, web designing and social media marketing based in Delhi NCR, India. He is also a professional blogger, who gives his views on different topics such as Internet Marketing , Web Development , Affiliate Marketing from his own experience. He is the author of a book "SEO : The Beginners Guide" . You can write for us at contact@onestopseo.com
About Author:
Girish Gupta fond of blogging and a tech freak, he is the editor-in-chief at OneStopSEO.com a leading blog in the field of On Page optimization present revolutionary solutions for website development, web designing and social media marketing based in Delhi NCR, India. He is also a professional blogger, who gives his views on different topics such as Internet Marketing , Web Development , Affiliate Marketing from his own experience. He is the author of a book "SEO : The Beginners Guide" . You can write for us at contact@onestopseo.com
About Author:
Girish Gupta fond of blogging and a tech freak, he is the editor-in-chief at OneStopSEO.com a leading blog in the field of On Page optimization present revolutionary solutions for website development, web designing and social media marketing based in Delhi NCR, India. He is also a professional blogger, who gives his views on different topics such as Internet Marketing , Web Development , Affiliate Marketing from his own experience. He is the author of a book "SEO : The Beginners Guide" . You can write for us at contact@onestopseo.
Conclusion: Start A SOHO Marketing Company From Home
Setting up a business from home is a big decision that needs to be made carefully. If you have decided that SOHO marketing is the best type of business for you, then you should be ready to put in the time to make things happen. It can take time to build your business from scratch but you will find it will be worth it when you start making serious money!
If you want more information about setting up a business from home, visit our blog for regular updates and FREE tips on making money online.
http://www.onestopseo.com/ Setting up a business from home is a big decision that needs to be made carefully.