Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy
Writing is not something that you can get away with. It's one of those things that someone else is going to judge the quality of it, whether it's a potential buyer or your current customers. So, how can you be sure that your copy doesn't send off that "bad copy" vibe?
Here are some tips from Copyblogger to avoid writing bad copy:
*Think about what your customer desires, why they need what you're selling, and how they will benefit from buying from you.
*Use conversational language when possible. It helps people imagine themselves in the situation and drives better engagement on social media.
*Use active voice. (Instead of "We sell products," say "We sell our products.)
*Convey a sense of urgency. (People want to know that they're getting a great deal and that there's a limited time for them to benefit from it.)
*Avoid cliches, buzzwords, jargon and double-speak when possible. (This will make your copy more relatable to your potential customers and more readable.)
*Avoid filler language like "just," "very," "really," or "not. (These words are unnecessary and they may dilute the tone of your copy.)
*Keep copy short. (Even in-depth articles should be 1,000 words or less.)
*Avoid being dishonest, exaggerating, or being negative. (Let the product and its value do the talking.)
So, what do you think - will you heed this advice?
Although it may be a challenge to write good copy that promotes your products on social media sites and your blog, it's always worth trying because bad copy is one of those things that can drive customers away from what you're selling. You don't want that!
Source: http://blog.hubspot.com/copywriting/how-to-avoid-writing-bad-copy
Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy
| by Susan Young
I hate to break it to you guys, but (pardon the pun) your worst enemy is what you're currently writing. Bad copy kills sales before they ever even have a chance...or before they've had time to happen.
Would you have asked yourself, "What do my readers want?" If so, then you're a step ahead of most of your competitors. Well done! When you think like your customer, they're more likely to buy from you because they know and understand exactly why they should...and they know that you're the source, so there's absolutely no doubt that what you provide will be beneficial.
So my first piece of advice is to stop chasing away sales! Write your copy with your customers in mind. How do they want to be spoken to? If you have a blog and post articles, consider posting them in the form of an email newsletter. If you have a LinkedIn profile and don't really use it for anything, then start sending emails, too!
Your bad copy can kill sales. Your writing can create the impression that most businesses are only out for themselves and are completely uninterested in their customers' needs...which is why they're currently writing bad copy.
When I first started my blog, I was totally thrown off my game by the great success of others. Before I realized it, I'd published five articles and had more than 10,000 people visit my site! Not only that, but they were all buying from me, too! But something didn't seem right to me -- what happened that day? Why did these people buy? Why were they clicking on links to my products on their computers when most of them couldn't afford them?
Well, as it turned out, I kept writing stuff that people didn't want...or need...or care about. And because I was so excited that people were coming to my site, I kept publishing these articles. But no one was buying from me!
Finally, after a lot of research and thought, I realized that most people don't want to buy from you unless they know and understand why your product is what they need. So if you're like me, in the beginning you didn't think about who your customer was and what they wanted to see when they visited your site.
Well guess what? Bad copy can make or break sales...so be sure to write it for who you're selling to! If you do, then your prospects will be more likely to buy from you...which is what you really want, right?
Source: http://www.affiliateseeking.com/stop-chasing-away-customers-bad-copy-your-worst-enemy/
Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy
| by Susan Young
When I first started my blog, I was totally thrown off my game by the great success of others. Before I realized it, I'd published five articles and had more than 10,000 people visit my site! Not only that, but they were all buying from me, too! But something didn't seem right to me -- what happened that day? Why did these people buy? Why were they clicking on links to my products on their computers when most of them couldn't afford them?
Well, as it turned out, I kept writing stuff that people didn't want...or need...or care about. And because I was so excited that people were coming to my site, I kept publishing these articles. But no one was buying from me!
Finally, after a lot of research and thought, I realized that most people don't want to buy from you unless they know and understand why your product is what they need. So if you're like me, in the beginning you didn't think about who your customer was and what they wanted to see when they visited your site.
Well guess what? Bad copy can make or break sales...so be sure to write it for who you're selling to! If you do, then your prospects will be more likely to buy from you...which is what you really want, right?
Source: http://www.affiliateseeking.com/stop-chasing-away-customers-bad-copy-your-worst-enemy/
Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy
| by Susan Young
When I first started my blog, I was totally thrown off my game by the great success of others.
Conclusion
I think my article will be enough to help you improve the quality of your articles and posts.
You may also want to check out this resource: How To Write The Perfect Blog Post: A Step by Step Guide To Producing Content That Will Increase Your Traffic and Conversions . You can get it in PDF format, which can save you a lot of time when reading.
Comment on this post, if you feel that I have missed mentioning any other important factors, like using images in your posts or naming your images properly etc. I would love to hear what you have to say. Also, send me any feedback or suggestions that would help us in writing better content.