Stop Wasting Thousands of Dollars on Leads
If you've been in the direct marketing industry for any length of time, you know that this business can be downright expensive. The cost of mailing out brochures is no small thing, and that doesn't even account for the expense of paying someone to design those brochures or print them on premium stock. What's more, these printing costs are just a drop in the bucket when compared to finder advertising, lead lists and prospecting costs. All told, if you're not careful it's easy to spend thousands of dollars a month just trying to reach your next customer...or next 100 customers.
If you're willing to take a hard look at your current marketing approach, you'll notice that there are plenty of ways to become more effective without spending any more money. The fact is that most companies don't have to spend thousands of dollars on marketing; they just need to keep in mind certain principles and make smart choices...
Stop Wasting Thousands of Dollars on Leads
For example, let's say you are starting a new personal injury law practice with hopes of being able to work full-time in the next year or two. You need to build up your client base, and therefore you need to start generating a lot of leads right away. However, this isn't a decision that should be made lightly. It could cost you thousands of dollars, and it's not always certain that you're going to see a return on that investment. For example, if your mailing lists are outdated or poorly constructed there's a good chance that all of your hard work is going to be wasted because those leads will just ignore your mailings altogether.
Lead generation is one of the most important areas for improving your business structure, but more importantly it's an area that can be refined to fit the needs of your specific business. The problem is that lead generation has a bad reputation among many entrepreneurs, and that's because it doesn't always seem like a profitable practice. For example, if you're paying someone to mail out flyers in your newsletter you can expect to have a fair amount of waste. It's also not uncommon for marketing firms to charge lots of money for leads that they sometimes never even bother to follow up on (the worst case scenario: not sending them anything but mailing statements).
What you have to realize is that lead generation doesn't have to be expensive; the truth is that there are plenty of ways to get leads without spending a dime. For example, you can start by advertising in local newspapers, online newsgroups and other online media NOW... BEFORE you write your business plan and before it even exists. You still need a good mailing list and some quality advertising; just make sure you are sending them an offer they cannot refuse!
The good news is that there's plenty of good information available that shows how to guide you through these steps. In fact, there are whole companies devoted entirely to helping you develop an effective lead generation program that doesn't cost the earth. Below we'll give several examples of these companies...
1. What's more, you can also take advantage of the many products that are available on the web...all of which can help you to make your lead generation program more effective. For example, one great lead generation system is known as "The Paying People Method", and it shows how to get in touch with people who are likely to seek personal injury advice in your state. If this sounds like a good opportunity for you, then check out http://www.PayingPeopleMethod.com . 2. 3.
2. Talking about lead generation systems, there are also plenty of companies that offer a variety of options for finding leads for your business. For example, there's a company called Moneymailer that boasts some of the most effective lead generation and direct mail products in the industry. They have compiled and organized their information on a number of different topics, including hyper-targeted lists, prospecting methods and much more. To learn more about these services check out Moneymailer.com 3. The best way to get leads is through word-of-mouth referrals (if you're wondering why, just ask any real estate agent). However, it's not always easy to get people to refer your business...and even if they do you still have to find time to cultivate those relationships. What you need is a service capable of sending out leads for your business...leads that are targeted to your exact industry and have proven themselves to be effective...leads delivered by people who already have a relationship with the prospect. That's what you'll get from LeadDyno.com !
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Another great place to find lead generation companies is through review sites; this is a good way to sort out the wheat from the chaff, as it were. One of the best review websites we've found so far is http://www.BestMarketingInfoNow.com . While there are many reviews on this site, they only post reviews on products that show results; this means you can be sure that any product reviewed on their site is worth your time and money! 7. Another great place to find lead generation companies is through review websites; this is a good way to sort out the wheat from the chaff, as it were. One of the best review sites we've found isn't actually a website at all--it's more like a community! We're talking about http://www.SeoChatForum.com . While there are many reviews on this site, they only post reviews on products that show results; this means you can be sure that any product reviewed on their site is worth your time and money!
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One more great place to go for information is the forum at http://www.ConversionRateExpertsForum.com . As you might have already guessed, this is a forum for people who want to learn about converting more visitors into clients. If you're looking for information on lead generation and conversion rate optimization, then this is the site for you!
10. Finally, a great place to look for information on lead generation is the guide at http://www.UltimateGuideToLeadGeneration.com . This guide was written by a business owner who experienced all the pitfalls of lead generation before he learned how to get better results...and how to do it without spending too much money or time!
11. Everyone wants to know how to be successful, and that's why these lead generation companies are so popular. The truth is that they can show you how to get your business off the ground without spending a lot of money and without even having to worry about the overhead. If you're looking for information on lead generation, then the best place to go is one of these great sites...and consider them part of your "Get Known" system!
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Action Step: The process for obtaining leads isn't hard at all...so don't let it be an excuse for inaction! Get yourself out there and start getting results right now!
Next week we'll be back with more great articles on business ideas...
Conclusion The web is filled with information on a lot of different topics - including business ideas. However, most of this information isn't as actionable as it needs to be. Here's another great example that we found at http://www.MillionaireBlogSchool.com . The good news is that there are also plenty of resources out there that can help you learn how to get started on your road to financial independence. For example, if you want to learn about how to start a business for free, the place to go is http://StartaBusinessForFreeSchool.com .