Strike Gold With Effective Prospecting
People selling things often struggle with building successful email marketing campaigns. This is because they have not yet discovered the best practices for attracting subscribers and earning profit. The following article will help you to achieve all of this.
What are the best practices? For starters, it's important to understand what your audience wants, as well as what they're willing to buy. Using analytics software, you'll be able to track and sort information about your visitors in order to make relevant content more visible than ever before.
Here are the key points to remember:
Be honest about yourself. Your readers will likely feel like they know you and trust that you're not trying to sell them something. This gives you credibility, which is a great starting point for selling things.
Your readers will likely feel like they know you and trust that you're not trying to sell them something. This gives you credibility, which is a great starting point for selling things. Get into specifics about what your audience might want. Readers can tell when sales pitches are too general and aren't making it clear what they're actually buying – this could become annoying very quickly, especially if the pitch feels too aggressive or even patently dishonest.
Readers can tell when sales pitches are too general and aren't making it clear what they're actually buying – this could become annoying very quickly, especially if the pitch feels too aggressive or even patently dishonest. Optimize your site for search engines. Like a good book, readers don't want to have to wade through irrelevant information and page after page of content. Make your site easy to navigate so your audience can find the content they're looking for quickly and effectively.
Like a good book, readers don't want to have to wade through irrelevant information and page after page of content. Make your site easy to navigate so your audience can find the content they're looking for quickly and effectively. Create more than one kind of email newsletter . It's useful to have multiple types of emails on your site, as this will allow you to make the most out of each individual campaign without spending a lot of money on multiple email addresses. The effectiveness will be noticeable with enough effort!
. It's useful to have multiple types of emails on your site, as this will allow you to make the most out of each individual campaign without spending a lot of money on multiple email addresses. The effectiveness will be noticeable with enough effort! Use graphics and other eye-catching content – let's face it, these make for great emails. Use graphics and other visuals where you can, such as in the following two examples: Photo credit: "Butterflies" by kwitna via Flickr / CC BY 2.0
Photo credit: "The Ant" by mustelid via Flickr / CC BY 2.0
Send an offer or exclusive bonus . This kind of added value is something email recipients will appreciate, especially if the content they're getting is valuable to them.
. This kind of added value is something email recipients will appreciate, especially if the content they're getting is valuable to them. Keep track of your statistics . Even if you don't have a large audience yet, it's still important that you develop an appropriate strategy for following up on readers. If your first campaign gets a lot of negative feedback – or none at all – then you'll want to consider what went wrong and how to fix it for future marketing efforts.
. Even if you don't have a large audience yet, it's still important that you develop an appropriate strategy for following up on readers. If your first campaign gets a lot of negative feedback – or none at all – then you'll want to consider what went wrong and how to fix it for future marketing efforts. Make the most out of email exchanges. Make sure that you provide value to your subscribers by responding quickly and efficiently. Readers can tell when an email is a sales pitch, so they're most receptive when they feel as if they're receiving genuine communication from an individual who genuinely cares about them.
These are just a few tips, so if you have any more that would be useful, please share them in the comments section below!
SOURCES:
http://www.jasonhammerkite. com/
http://www.startupsforhire.com/blog/the-best-advice-youll-get-in-2016/
http://marketing.pinterest.com/
http://www.scottjonespr.co.uk/content/top_7_marketing_tactics_for_businesses
http://blogbymarkammanvillage.blogspot.co.uk/2012/08/creative-campaigns-that-paybackgreatly .html
http://www.email-marketing-experts.co.uk/email-marketing-campaigns/email-marketing-statistics/
http://www.hubspot.com/blog/email_marketing_basics_to_increase_engagement?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubspotBlog+%28HubSpot+Blog%29&utm_content=Google+Reader
http://conversionvoodoo.com/how-to-write-optin-email/
Advertisements
Share this: Twitter
Facebook
Google
Like this: Like Loading... Related
Tagged: Book reviews, books, email marketing, email newsletter, Getting Started with Email Marketing for Authors, marketing for authors, marketing tips for authors, networking for authors, online marketing for authors, paper books vs. ebooks, selling books online, selling ebooks online via email newsletters and social media platforms & websites. Facebook and Twitter etc. to market your book(s) effectively. Tips on how to market your book effectively on the internet using social media sites such as Facebook and Twitter etc., to market your book(s) effectively. tips on how to get book reviews, tips on how to write a book review for a journal. Tips on how to write a good book review for a journal. Tips on how to write an effective book review for a journal. Tips on getting your book reviewed by journals, magazines and newspapers etc, writing your own books, Writing Your Own Books For Fun And Profit (book review) by Scott B. McNulty – Writer's Digest Books; ISBN-10: 1582975172; September 1, 2007 and the article “Ten Ways Authors Can Build Their Platforms” by Rachelle Gardner – The Book Designer Blog: http://www.thebookdesigner.
Conclusion
Selling ebooks online via email newsletters and social media platforms & websites, such as Facebook and Twitter etc., is a great way to promote your book(s). You can offer your potential customers the opportunity to get a free copy or discount on their first purchase, as well as enticing them with a book review or even an eBook bundle. Give it some thought and create something that sticks in their head. Then, when they're ready to buy their next book (or yours), they'll think of you first!
Author Bio: Scott B. McNulty is the author of Writing Your Own Books For Fun And Profit (book review) by Scott B...