Successful Marketing Using Viral Marketing
Successful Marketing Using Viral Marketing Techniques
PRESS RELEASE PUBLISHING TO MAKE A MARKETER’S DAY
Posted by Lisa Day on March 1, 2013 in Business Marketing Successful Marketing Using Viralmarketing Techniques. For more info go to http://www.independentmarketingsource.com/promo-signs-press-release/#comment-853
One of the great joys in life is watching your marketing strategies come together and produce the desired results. This may happen when a customer call comes in and you can tell she's about to order, or when your product is featured on one of the top TV shows for children. These are great moments for a marketer, yet there is still another step that can be taken to increase sales even more.
The power of press releases has been around since the invention of media. Before the Internet, press releases could be printed out and distributed at the news stand, or in your mailbox. Advertising was expensive in print media, so press releases had to be used to get your message out there. In this digital era, you don't need physical copies of print newspapers and magazines anymore; but you can still use their online editions and submit your press release through a news feature service.
In fact, more people read online news each day than read newspapers or listen to the radio combined. When you submit a press release through a reputable news feature service, it will be read by thousands of people, who can then share it with their friends and family. Viral marketing techniques are especially effective when thousands of people are exposed to your product or service. The more exposure you have to the marketplace, the more sales you will generate. Many of your potential customers may not immediately buy your product or service; but they will remember it when they need to make a buying decision in the future.
Press release publishing is one of the most cost effective ways to market your business online. When writing your press release, keep it simple and focus on how you can help others solve a problem in their life with your unique solution/product/service. Avoid jargon, and keep it to one page. You can also use a help from a professional marketing team, if you're in need of that extra boost to get the word out about your business. If you have questions about press release publishing or want more information on marketing strategies for your business contact Independent Marketing Source.
Press Release Distribution: The Basics
Submitting your press release is only half the battle; getting it read by lots of people is the other half. There are many press release distribution services available, with some of them being better than others. It's important to choose a reputable service, because they will be responsible for getting your press release out there where it can be read by lots of people.
Another thing to keep in mind is that the price of press release distribution can vary greatly from service to service. You should expect to pay more for a press release distribution service that has a larger audience than one that doesn't. Some services will guarantee a certain number of viewers, while others won't.
It's also important to check the reputation of a news feature service before you choose them. A reputable news feature service will have been established for several years, and provide clear instructions on how you can get your press release into their system. They should also have plenty of success stories showing how many people were reached by their site, and give you links to those success stories from their home page.
Press Release Distribution is the key to making your press release a success. Choose a service that has a large audience, and make sure to provide them with enough information about your product or service so they can be reached with your press release.
The Importance of Press Release Submission
If you want to increase the exposure of your product/service and help others solve their problems, then you should consider submitting your press release through a news feature service. These sites are designed to reach thousands of people with one press release and tell them how they are going to save them money or solve their problems. Most will allow you to include images in your press release for free, which will help increase readership.
When you submit your press release through a press feature service, it will be read by a large audience. This will help you gain more exposure to people who might need your product or service. Your potential customers may not yet be ready to buy from you; but they will remember your name when it's time for them to make a buying decision.
Once your press release is published, it can be shared and emailed out on news media websites, used as an article in the newspaper or on the radio and sent via email directly to specific people. The more exposure you have, the more sales you can make with the same level of marketing effort. The Internet is a great place to reach thousands of people for little or no cost, and press feature services are the best way to do that.
Press Release Submission: How Much Does It Cost?
Before you submit your press release through a news feature service, you should research them first to make sure they are reputable. You should avoid any service that guarantees the number of readers who will view your press release, since they probably aren't legitimate and have few visitors. You should also check the editorial guidelines of each site and make sure they accept press releases in your niche. Avoid submitting your press release if it isn't in accordance with what they expect to see.
The cost of press feature service can vary greatly from site to site. You can spend as little as $200 for a basic package, or hundreds of thousands for a premium service. For example, I used a press release submission service to get my latest book published and it only cost me $40. I had to pay more money for the editing services requested by the publisher, but my press release was still much less than paying a marketing agency to do the work for me. In fact, I wouldn't have been able to afford such an expensive marketing tool if it hadn't been for submitting my press release through that service.
It's important to look at all of the different options available when submitting your press release.
Conclusion
No matter what your particular needs are, the Internet has many options out there for you. You can search for the type of product or service you need, and find a company that provides it. You'll then have to decide whether you want to pay an agency or hire a freelancer to do the work for you.
You can also use the tips and information above if you would like to publish your own product/service on the market. The chance is that you probably won't be ready to start selling your new product or service; but with some effort put into posting this information on the Internet, it just might bring in some potential customers who need exactly what it is that you have available for sale.